Paige Larini

As a dedicated marketing and product development professional, I bring a unique blend of skills in product lifecycle management, social media marketing, and cross-functional collaboration. I’m passionate about driving brand growth through innovative product development strategies and thrive in dynamic, fast-paced environments. Currently, I serve as a Product Development Assistant at High Life LLC, supporting the activewear division. In this role, I work closely with the Product Development Team to manage tasks such as fabric and color development, pre-production sample maintenance, and vendor communications. This opportunity allows me to explore my passion for the fashion industry while contributing to the growth of an exciting category. I hold a Master’s degree in Communication Business Leadership from High Point University, where I graduated with a 3.91 GPA and honed my skills in marketing, leadership, and strategic communication. My academic foundation is complemented by hands-on experience in product development, social media management, email marketing, SEO, and market analysis. My previous role as a Junior Product and Sales Assistant at WeCool Toys allowed me to: • Manage product samples, packaging materials, and documentation to ensure successful product launches. • Collaborate with cross-functional teams to create and refine product specifications. • Coordinate logistics for tradeshows and maintain sales materials for client presentations. In addition to my product-focused experience, I have extensive expertise in social media management across platforms like Facebook, Instagram, TikTok, and LinkedIn. I use data-driven strategies to optimize performance and audience engagement, delivering impactful digital campaigns. Key Skills: • Product Development & Lifecycle Management • Social Media Strategy & Management (Certified in HubSpot Social Media Marketing) • Fabric and Trim Development • Market Research & Competitive Analysis • Email Marketing & Campaign Optimization (A/B Testing, Segmentation) • Cross-functional Collaboration & Project Management • Proficiency in Microsoft Office Suite, Adobe Creative Suite, Canva, HubSpot, and Constant Contact I’m excited to continue growing and contributing to the fashion industry. If you’re looking for a passionate and detail-oriented professional with expertise in product development and digital marketing, let’s connect!