Pai-Fong Kao
Director, Global Product Marketing @ HTC VIVE
Taiwan
New Taipei City
Consumer Electronics
Technical Marketing, Technical Communication, Marketing Campaigns, Product Strategy, Go-to-Market Strategy, Product Lifecycle Management, Product Marketing, Process Improvement, Software Project Management, Software Development, Requirements Analysis, Professional Services, Integration, Testing, Strategy, Product Management, Change Management, Enterprise Software, Java, JSP
Experience

Director, Global Product Marketing
New Taipei City, New Taipei City, Taiwan
Lead end-to-end product marketing strategies for smartphone, 5G clients, IoT, software services, and immersive technology. Drive proposition development, target audience definition, and global product messaging. Bridge the fundamental gap between global CTO and CMO to drive omnichannel global strategy credibility. - Manage major functional partnership accounts (chipset, camera post processing solutions) and served as product champion for over SaaS, VR, and premium smartphones portfolio. - Spearheaded the pioneering 5G IoT end-user devices since 2019. Successfully launched first of its kind 5G home device to enter the product portfolio of leading telecom carriers in the US, UK, Germany, Switzerland, Australia, China, etc. - Led unified and engaging MR and 5G IoT product messaging globally through effective cross-functional coordination for one of the most awarded hardware portfolios in the industry (over 190 awards globally). - Engaged and solidified key partnerships for component and software providers. Secured multi-million co-marketing strategic fund and strengthened the competitiveness of solution portfolio.

Product Marketing Manager
New Taipei City, Taiwan
- Provided unified and effective VIVE & 5G product messaging globally through effective cross-functional coordination. Created core messages for all external engagement and communication across key social media and digital campaigns, including the latest VIVE immersive glasses campaign. - Managed key partner account (Qualcomm) and multiple developers for content development & co-marketing activities. Secured co-marketing strategic funding across all major product launches.

PLM Consultant
Needham, Massachusetts, United States
Improve the efficiency of client's Product Lifecycle/Development cycle through the design and delivery of FlexPLM, Windchill PTC solution. • Led the implementation & communication to understand client's current product design/development process to identify business pain points. Successfully optimized toward a new workflow for a 2 billion USD product line for an S&P 500 corporation, which led to the client adopting PTC as the corporate-wide solution. • Shorten time to market up to 30% for five multinational corporations across different industries: apparel, motor vehicle, and medical device. • Improved the efficiency of client's product lifecycle/ development cycle through the design and delivery of FlexPLM, Windchill, PLM oriented SaaS solution. • Designed and implemented data migration & integration strategy of client's legacy system. • Responsibilities included: enterprise integrations, data migration, Infrastructure design, upgrade, customization design, implementation, and deployment.

Commercialization Associate
National Science Foundation Partnership for Innovation
Cleveland/Akron, Ohio Area
Led customer engagement and training to transform clients’ current product design/development process pain points into addressable total solution features. Deployed as the lead architect responsible for end-to-end implementation from hardware scoping, process review, requirement transformation, customization development, and end-user training. - Trusted by one of the world’s largest, S&P 500, clothing company. Successfully optimized new workflow for a 2 billion USD product line, which led to the client adopting PTC as the corporate-wide solution. - Shorten time to market by up to 30% for five multinational corporations across different industries: apparel, motor vehicle, and medical devices.

Laboratory Assistant
Rochester, New York Area
• Assist in analyzing nodal properties of different aberrations in optical systems with/ without symmetry using CodeV • Create user friendly interface and visual results using Matlab based on macros in CodeV • Use LightTools to create ray trace analysis for existing optical systems
Pai-Fong Kao's Contact Information
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