Page Bowler

Acting as Interim Head of Marketing and strategic consultant for multiple high-growth, private-equity-backed CPG brands. Partner with founders, CEOs, and executive teams to accelerate growth, strengthen brand positioning, and build scalable marketing engines. Key Contributions: • Lead full-scope marketing initiatives including digital marketing, shopper & customer marketing, social media, innovation pipeline, brand strategy, and packaging redesign. • Manage multimillion-dollar marketing budgets with disciplined ROI focus. • Oversee brand repositioning and redesign efforts to drive consumer relevance and retail expansion. • Develop marketing strategies that increase velocities, strengthen retail presence, and deliver measurable results. • Collaborate closely with executive leadership to align marketing with overall business objectives and ensure operational effectiveness.

Led the annual marketing planning process, developed brand strategy, and executed full-funnel campaigns supporting both innovation launches and key brand moments. Oversaw creative development and campaign execution across consumer touch-points including digital, in-store activations, shopper marketing, partnerships, and promotions. Collaborated with external agencies (PR, retail media, and digital) to ensure alignment with the master marketing calendar and overarching brand strategy. Established KPIs to track campaign performance and optimize results. Belgian Boys was named the #1 Fastest Growing Brand on Instacart in 2024.

Sr. Marketing Consultant – Managed the relaunch and test market for Cosmic Chews Snack Food. Led marketing initiatives including shopper marketing, social media partnership communications, and sales/sampling evaluations. Managed the direct mail and digital sampling initiatives for the Just Ice Tea Cans launch in Spring 2024.

Marketing Consultant - Lead the development, execution, and measurement of annual marketing plans for “All Life Stages” & “Goodness” brands. Managed marketing communications for Canidae’s Independent Channel. Developed, executed, and evaluated consumer marketing programs including digital coupon/rebate programs, loyalty programs, social media & influencer communications, shopper marketing and event support. Manage agency deliverables including content creation, internal approval routing, and analysis of performance. Developed creative briefs for marketing programs and packaging design and manage creative process to ensure best in class marketing materials and consistent brand communication throughout all channels.

Acquired by McCormick & Co 12/2020 Marketing Consultant - Worked directly with the CMO and CEO of Cholula Food Co. Responsible for Foodservice Marketing and new product innovation. Managed all project planning including operations coordination and culinary liaison, packaging and design, website management, sales materials and presentations, social media and PR planning. Key contact for partnership planning and executions with brands such as Chex Mix, simplehuman, QDOBA, Del Taco, Chopt, Carl’s Jr.

Provided Marketing consulting services for start-up CPG brands, businesses and marketing agencies. Most recently provided guidance on overall branding strategy and retail launch plan for new start-up SOMOS Foods and served as marketing lead for packaging, consumer/retail messaging, website, sales materials, and retail launch strategy for Smile Beverage Werks. Marketing Consultant for Switch Beverages, Brandmark Studios, LesserEvil Brands, Inov8 Beverages, Adam Broderick Salon & Spa, Round Rock Financial Advisors and ACT of CT.

Worked on Snapple beverages, Elements Beverages, Clamato, and Cadbury Schweppes Mixer Brands