Paean Yeo

• Led end‑to‑end media strategies and executions for digital, app and offline campaigns across portfolios and multiple objectives, exceeding $1M in annual budgets • Owned Datorama (Salesforce) governance by improving data workflows, enhancing dashboard accuracy, and driving reporting standardisation across teams • Acted as a key escalation point for campaign setup, optimisation, and reporting troubleshooting while streamlining internal processes for greater operational efficiency. • Coordinated effectively with internal stakeholders, creative partners, vendors, and offshore hubs to ensure timely delivery of campaign assets, reporting, and insights.

• Plan and develop media strategy for clients (digital, programmatic & out-of-home) • Managed the team's data governance on Datorama

• Managed and optimised campaigns for clients on digital platforms such as Facebook, Google and YouTube • Compiled bi-weekly reports and analyses for clients • Coordinated creative assets between creative agencies, stakeholders and clients • Assisted with campaign planning and developing media strategy

A 9-month "Grow with Google" programme under Skills Ignition SG. Currently attached to Performics under Publicis Media.

• Researched and generated written content for website and social media pages. • Assisted with editing and writing articles for publication magazine UL. • Liaised with Japanese companies for itinerary planning, accommodations, goods and services. • Assisted with the creation and experimentation of travel booklets for web.

• Greeted and assisted patrons attending entertainment events. • Catered to patrons' special needs, such as those with wheelchairs. • Assisted with Japanese language translation when necessary.

• Improved students' academic performance in English and Mathematics. • Developed teaching materials (handouts and quizzes) to generate interest in subjects. • Conducted educational field trips to museums, botanical parks and scientific institutions. • Collaborated with students and parents to determine students' needs and assess progress.

• Assisted with administrative duties such as data entry and document distribution. • Liaised with and delivered documents to Finance and Customer Service departments.

NUS Comics and Animation Society • Served as Public Relations Editor for submitted articles and creative pieces from 2017 - 2020. • Managed social media account during local events and increased outreach by 57.2%. • Provided coverage of local events such as Singapore Comic Con and Anime Festival Asia. • Wrote articles, creative pieces and weekly social media updates from 2016 to 2020. • Conducted a peer-led tutorial for writing media-related articles. NUS Japanese Music Club • Performed in a trio for Internal Showcase Semester 2 2018 • Performed in a band 練習前チータイム (Renshuumae Teatime) for Japanese Cultural Festival 2020 NUS Literary Society • Appointed Vice-Camp Director for the annual English Linguistics and Literature Camp in 2017 • Appointed Creative Writer and Editor of NUS Symbal Magazine from 2016 to 2018 • Liaised with external organisations, vendors and individuals for logistics Arts Camp 2017 • Served as Orientation Group Leader (OGL). • Facilitated camp activities.

Embarked on the six-month long NUS Semester Exchange Programme at the University of Warwick, reading English & Comparative Literary Studies. • EN206 English-German Romanticism • EN352 Restoration Drama • EN372 Queer and There: Queer Theory and the History of Sexuality in the Global Context • EN398 Medieval Alterities: Race, Religion, and Orientalism in the Literature of Medieval England • PH376 Philosophy Through Film