Padmadhar Dwivedi

• Spearheaded business development initiatives across Madhya Pradesh, focusing on new business opportunities in the premium wire segment with all B2C products. • Managed demand generation and influencer relationships to enhance brand visibility and customer engagement. • Led the Polyratna concept implementation, driving sales and loyalty programs for Polycab’s B2C portfolio.

• Managed operations for Maxima+ (Green Wire), 90M wire, and various electrical products, ensuring efficient logistics. • Engaged electricians through training sessions, enhancing product knowledge and fostering strong relationships. • Implemented innovative marketing strategies that boosted demand and increased sales for Maxima+ wire and related products.

• Spearheaded influencer management initiatives, engaging electricians and contractors to promote Polycab's product range. • Implemented targeted sales strategies that significantly increased market share and revenue. • Expanded market reach by identifying new customer segments and executing innovative marketing campaigns. • Led a dynamic sales team, fostering a collaborative culture and providing mentorship for continuous development.

• Led sales and marketing operations for the Tilemaxx division, managing a volume of 5000MT. • Developed annual sales budgets and forecasts, aligning with business goals through data analytics. • Managed key outlet relationships, implementing initiatives to enhance customer engagement and sales performance. • Successfully launched and branded new products, driving awareness through targeted marketing campaigns.

• Successfully managed sales and marketing operations for western MP, achieving a yearly turnover of ₹24 Crore. • Led a team of 12 sales officers, fostering a collaborative environment and providing mentorship. • Managed over 2000 key outlets, enhancing customer engagement and sales performance.

In my role at GREENPLY INDUSTRIES LIMITED, I effectively managed sales operations across B2B and B2C segments, focusing on project sales and distribution management. By building strong relationships with contractors and architects, I delivered customized solutions that drove demand. My commitment to achieving sales targets resulted in consistent 100% target achievement, contributing to the company's growth in Indore, Madhya Pradesh.

• Assisted in developing and implementing sales strategies for Eazycolour and Colour Idea products, enhancing customer engagement. • Conducted product demonstrations and consultations, providing personalized colour solutions to meet customer needs. • Supported marketing campaigns utilizing digital tools and social media to promote brand awareness. • Collaborated with a dynamic team to organize events and streamline project management processes.