Paddy Buckley

Business Development Director @ Accedo.tv

About

I work across the intersection of streaming, digital media, audiences and commercial strategy, with experience spanning publishers, media organisations and technology businesses across New Zealand and the wider APAC region.Over the past decade, I have helped launch, grow and evolve digital media businesses during a period of major change in streaming and audience behaviour - from launching New Zealand’s first subscription video on demand service, to leading video strategy and audience growth initiatives at Stuff, and working across regional media and streaming opportunities at Accedo. I am particularly interested in the convergence of video, audio, publishing and connected audience experiences, and how media organisations can evolve in response to changing consumer behaviour.Before moving into digital media, I worked as a commercial lawyer in London and Auckland across media, technology and corporate matters. I am also Chair of Show Me Shorts Film Festival.accedo.tvshowmeshorts.co.nz

Country

New Zealand

City

Auckland

Industry

Media Production

Skill

Audience growth, Streaming Media, OTT, International Sales, Commercial, Board level experience, Board Leadership, Technology, Operations, Business, Team Leadership, Stakeholder Management, Editorial, Leadership, Branding, Marketing Strategy, Revenue Generation, P&L Management, New Business Development, General Management

Experience

Business Development Director

Accedo.tv

2023-6 - Present · 3 yrs 4 mos

Auckland, New Zealand

* Working across APAC media and streaming opportunities spanning publishers, sports organisations and digital platforms * Advising media organisations on audience growth, streaming strategy and evolving digital experiences * Focused on the convergence of video, audio, publishing and connected audience experiences

Chair of the Board of Trustees

Show Me Shorts Film Festival

2024-11 - Present · 1 yr 11 mos

Auckland, New Zealand

* Chair of New Zealand’s leading international short film festival, supporting governance, strategy and sector engagement initiatives * Working across governance, partnerships, funding, audience growth and broader festival development

Deputy Chair, Board Of Trustees

Show Me Shorts Film Festival

2023-11 - 2024-12 · 1 yr 2 mos

Auckland, New Zealand

Member Board of Trustees

Show Me Shorts Film Festival

2017-10 - 2023-11 · 6 yrs 2 mos

Head of Video Products & Strategy

Stuff

2019-4 - 2022-7 · 3 yrs 4 mos

Auckland, New Zealand

* Led Stuff’s video strategy, audience growth and digital viewing experience initiatives during a major period of transformation * Oversaw the launch and growth of Stuff’s online video platform and broader video strategy * Drove significant growth in video audiences, engagement and commercial performance * Worked across editorial, commercial and technology teams on audience, content and monetisation initiatives

Head of Commercial Video Strategy

Stuff

2018-8 - 2019-4 · 9 mos

Auckland, New Zealand

General Manager

Stuff Pix

2017-11 - 2018-8 · 10 mos

Auckland

* Led the launch and early growth of Stuff Pix, a joint venture streaming and transactional video platform created in partnership with Stuff * Oversaw content partnerships, commercial strategy, launch execution and business operations during the platform’s formative stage

General Manager

Quickflix Limited

2012-2 - 2017-11 · 5 yrs 10 mos

Auckland

* Led the New Zealand business for Quickflix, including the launch of New Zealand’s first subscription video on demand (SVOD) service * Negotiated major studio, content and commercial partnerships during the early evolution of streaming media in New Zealand * Oversaw commercial strategy, audience growth and business operations for the NZ market