Paco Toledo

Providing executive leadership and creative direction to RedHouse (Revlon’s In-house Global Creative Agency) as part of Revlon's Global Brand Marketing function. Managing a multidisciplinary team of creative directors, art directors, strategists, copywriters, project managers and producers to conceptualize, produce and deliver creative marketing campaigns and content at scale globally for all Revlon brands, including Revlon, Elizabeth Arden, Juicy Couture, Almay, American Crew, Sinful Colors, Cutex, CND, etc.

Designed, recruited, led and mentored a creative team of more than 120 people to conceptualize, develop and produce global advertising campaigns, digital content, marketing assets and retail visual merchandising elements for all Revlon brands. Implemented standardized global creative marketing processes to deliver high quality marketing consumer facing assets across all regions and channels for all Revlon brands. Partnered with Global Brand leads to optimize marketing creative workflows, on-time and on-budget execution and overall asset quality while reducing the average cost per asset ratio by a 95%. Worked closely with Finance, Legal and Procurement to create a network of preferred agency partners, independent creative consultants and content production vendors to complement internal capabilities.

Provided leadership and direction to all aspects of broadcast, print and digital creative content strategy and creative production at Red Antler while also overseeing, talent contracting, production design, budget administration, art buying, licensing of third-party materials, and legal terms of any production related contracts. Managed and developed content projects from inception to completion for brands like Allbirds, Casper, Clear, Hinge, Betterment, American Express, HBO, Google, etc.

Provided leadership to all aspects of creative management, brand and product development, business strategy and innovation for clients as Cosmopolitan, Gruner+Jahr, C&A, Ray-Ban, Conde Nast, Vogue Eyewear, Samsung, Air Europa, LG, Legrand, BBVA and Mercedes-Benz among others.

Successfully managed a cross-functional team of art directors, copywriters, designers, developers and account directors to provide cutting-edge integrated marketing campaigns and digital solutions for public institutions such us Government of Spain, City of Madrid and brands like Cosmopolitan, Mahou San Miguel Group, BMW and Mini among many others.

Founded and provided executive leadership to 0034photo Creative Studio focused on the conceptualization and development of advertising campaigns for fashion, retail and lifestyle clients such as Zara, Caroline Herrera, Nike, Adidas, Sony, Cortefiel, Springfield, El Corte Inglés, Pedro del Hierro, H&S, Ariel, Páginas Amarillas, Ibercaja, Carlsberg, Jeep.

Managed production design and creative execution from concept to delivery of several broadcast campaigns commissioned by best media and advertising companies in Spain such as Globomedia, Prisa Group, McCann Erickson, Publicis, Saatchi & Saatchi, BBDO, Young & Rubicam, J. Walter Thompson, etc.