Paco Cheung

Business Development Associate @ iClick Interactive Asia Limited

About

Hello, I'm Paco, cruising through my undergrad biz journey at UNSW in Australia. Currently rocking the commerce scene with a focus on Finance – gotta keep it interesting, right? I'm all about soaking up knowledge and riding that wave toward some exciting career paths. Studying abroad? Well, it's my ticket to connecting with awesome folks and snagging experiences from all corners of the globe. Over at UNSW Business School, I'm on a mission to tackle challenges with a cool, creative spin and be the go-to positive force for my team. Excited to dive into the business world, soaking in all those good vibes. Looking to score insights and explore gigs in finance, analysis, and marketing – you know, the cool zones. Skills and specialities: Communication skills, Interpersonal skills, Analytical Skills, Entrepreneur skills, Leadership skills, Marketing, and strong leadership. Language: Cantonese, Mandarin, English

Country

City

Hong Kong SAR

Industry

Financial Services

Skill

Chinese, Account Management, Communication, English, Problem Solving, Business-to-Business (B2B), Startups, Software as a Service (SaaS), Online Content Creation, 線上行銷, Campaign Execution, VLOOKUP, Excel Pivot, SQL, Social Media Marketing, Microsoft Office, Project Management, Marketing, Tiktok Marketing, Advertising

Experience

Business Development Associate

iClick Interactive Asia Limited

2025-5 - Present · 1 yr 5 mos

香港特別行政區

Marketing Associate

ShopBack

2024-8 - 2025-5 · 10 mos

Hong Kong SAR

Programmatic Advertising - Department of Advertisement Acquisition Operation

Mobvista

2024-4 - 2024-7 · 4 mos

Guangzhou China

TikTok Ads Manager Intern

Cider

2024-1 - 2024-4 · 4 mos

Guangzhou China

Advertising: Managing a TikTok store and operating an advertising account with a budget of $110,000+, I achieved over $400,000 in GMV within one month through data monitoring and strategy adjustments, while maintaining the account's advertising ROI at a level between 3.3 and 3.6. Data Analysis: Utilized Excel and TikTok data tools to analyze ad metrics (CPM, CVR, ROI) for effectiveness, achieving a 23% decrease in CPM within a month. Proposed strategies to address challenges and generated weekly performance reports for account monitoring.

Overseas Advertisement Operation Intern

NetEase

2022-5 - 2022-8 · 4 mos

Guangzhou, Guangdong, China

International Advertising Operations: Responsible for optimizing and promoting content for over 30 overseas advertisements, including writing video scripts, reviewing, and optimizing ads for Streamkar dating app and 4399 game website to triple the ad conversion rates. Expanding Partner Network with KOLs: Assisted the team in identifying and bringing in over 20 overseas MCN (Multi-Channel Network) partnerships, including MCNs from Europe, the Americas, the Middle East, and Southeast Asia. Negotiated shooting details with MCNs and provided advice on ad shooting and editing. DreamParis(Shoe Company) Marketing: Managed the TikTok account for a footwear and clothing client, growing the follower count from zero to 100,000 fans. This included liaising with MCNs and providing creative advertising and marketing ideas for the client's US college graduation season campaign.