pablo huepo

* Conceptualized and art directed layouts * and pages for web, direct mail, outdoor, * video/motion graphics and online * bannners. Retouching and image manipulation * for print and digital. Created 3D * design elements for use in various media.

* Designed and edited promotional video * for marketing services. Art direction and * visual execution for outdoor advertising, * print catalogs, promotional items.

* Organized, planned and art directed * multiple designer events for the fashion * design platform, Fashion Koncept. * Developed concepts and storyboards, * art directed and assisted in production * of photography and video. Designed and * built customer experience photoshoot for * Miami Fashion Week 2012 event.

* Assisted in the development of design * concepts and their execution for print * and digital formats. Created artwork for * branded apparel.

I was brought on to lead the development of Xamarin’s brand language. Worked closely with marketing and product designers to further develop the visual language and tone of voice in order to communicate with both of the brand’s key audiences. Creative direction for Xamarin Evolve17, Xamarin’s biggest developer conference. Worked with a team of visual designers, illustrators and motion graphics artists to create a wide variety of branded experiences including stage design, videos, print materials, apparel and interactive installations.

Collaborated with marketing, branding and product designers on internal and external projects for Microsoft brand, and Visual Studio. Advised team members on brand usage and guidelines to improve consistency among all design materials. Worked closely with external agencies to stage brand presence for a variety of industry events.

Activities and Societies: AdFed MIUJune 2009 - Present Member American Advertising Federation - MIU chapter InsomniAD is a non-profit, full service student run advertising agency at the Miami International University of Art & Design.