Pablo Lesme

- Trabajar y ejecutar el Plan Operativo Anual de la empresa (POA).- - Monitorear el performance de todos los departamentos.- - Liderar los departamentos Administrativos, Comercial y de Operaciones - Ejecutar estructuraciones y generar nuevo delineamientos. - Aplicar Organización y Métodos.- - Identificar nuevas oportunidades e innovaciones en el rubro y aplicarlas.- - Producir reportes de performance e indicadores de gestión (KPI).- - Producir proyectos de factibilidad, analizar y ejecutar.- - Reportar al CEO del Holding.-

- Coordinate the management of the operations within the country. - Management of annual operating budgets framing according monthly, quarterly and annual targets. - Produce performance reports. - Monitor the performance of the managers of each business area. - Coordinate the legal, financial resourcing, following up all aspects of the development. - Identify additional business opportunities in the market, organize, coordinate and execute. - Develop, Identify and execute additional opportunities for Travel Retail operations in new airports and infrastructure developments. - Cost Controlling - Stock Rotation, Inventory & stock level control.- - Recruitment and Personnel selection.- - Retail Operation.- - Category, Showroom and layout configuration.-

- Coordinate the management of the operations within the country. - Management of annual operating budgets framing according monthly, quarterly and annual targets. - Produce performance reports. - Monitor the performance of the managers of each business area. - Coordinate the subsidiary in Paraguay & Costa Rica by managing the legal, financial resourcing, following up all aspects of the development. - Identify additional business opportunities in the market, organize, coordinate and execute. - Develop , Identify and execute additional opportunities for Travel Retail operations in new airports infrastructure developments.

- Conduct meeting with authorities/officials of Airports, seaports, downtowns, borders in Latin America. - Perform market research, collect information and find opportunities. - Organize Business development and feasibility plan. - Represent the company in tenders. Prepare documentation taking into consideration all relevant legal variables for each country. Submit proposals and negotiate. - Obtain licenses, permits other legal approvals for operating travel retail and duty free operations in Latin America. - Structure deals, coordinate business set-up and supervise. - Provide information for conducting due diligence on potential JV and/or Acquisitions. - Support the Head Office in the preparation and finalizing of the MoU/JV. - Work on new ideas, emerging trends, and future projections. - Prepare reports/briefs/plans on new Business development opportunities and execute.

- Develop and implement the corporate business plan. - Prospect and identify business opportunities. - Adapt the services according with the needs of each customer - Negotiate framework agreements with customers and suppliers. - Plan, organize, manage and control the commercial system, - Design business strategies. - Define, coordinate and implement the policies for marketing products through the commercial Enterprise platforms - Represent the Company before entities. - Lead and negotiate contracts with suppliers. - Market research & Establish commercial actions. - Manage the creation of new products by identifying new business opportunities. - Coordinate with IT team the SAP system set up. - In coordination with the IT team develop the e-commerce platform.

- Company Cash flow control, elaboration and fallow-up of financial rates and operative capital. - Research of best financial, relations and negotiation with banks entities. - International Markets Research, research and development of commercial alternatives, Negotiation with International Customers. - Development of the commercial web site of the company. Management of Micro-segmented internet marketing. Creation of strategic alliances with internationals sales agents.- - Development of new products, product analysis and successfully export and commercialization of the yerba mate brands “Oro Verde” and “La Primavera” to Lebanon and Syria.