Pablo Gomez de la Torre

Responsible for identifying, quantifying, and analyzing attractive, viable, and profitable organic and inorganic growth opportunities for the company in target markets. Co-create business plans with focus on commercial strategy, go-to-market approaches, and value propositions (product portfolio), for various channels and consumers, designing key processes and procedures for the launch of commercial operations.

Responsible for the commercial development of 1,200 traditional brokers in Lima and provinces, through efficient management of the commercial team and designing strategies that allowed the fulfillment of an annual budget of $140MM in 2022. Reported to Sales Vice President, 5 direct reports and 55 indirect reports.

Responsible for the commercial development of direct sales channels (Life Insurance and Worksite), and brokers in the peruvian up-country (North, South and Central East), efficiently managing the commercial team. Reported to Sales Vice President, 2 direct reports and 175 indirect reports.

Responsible for the commercial development of direct sales channels (Life Insurance and Worksite), and brokers in the South (Arequipa, Cusco, Apurímac, Ica, Ayacucho, Puno, Moquegua and Tacna). Reported to Sales Vice President, 2 direct reports and 70 indirect reports.

Responsible for the commercial development of the mobile business (prepaid and postpaid) and residential fixed line (broadband, cable TV and fixed telephony) in the southern region of Peru. In charge of strategy definition and the business annual action plan by territory, considering the national strategy, analyzing the market opportunity, understanding the own telecommunications infrastructure and the competitive environment, establishing priorities, objectives, actions and responsible parties. Report to Sales Director, 5 direct reports and 57 indirect reports.

Responsible for the commercial development of Peru’s south zone (Arequipa, Tacna, Puno, Cuzco and Puerto Maldonado), according to the market potential in the different categories and channels; Managing the Distributors Network, ensuring sales volume and expected profit. Direct report to National Sales Manager, 2 direct reports and 8 indirect reports.

Responsible for the maintenance and renewal of commercial agreements with global accounts, while guarding the relationship with the accounts of the Modern Channel (Supermarkets, C-Stores) & Global Accounts (Fast Food, Restaurants, Cinemas). Leadership of projects oriented to the identification of growth opportunities, design and execution of business plans, "trade and shopper marketing" for the Modern Channel (Supermarkets), within the Trans-Andean Region.

Responsible for the commercial strategy, and the Annual Business Plan definition, for the Bolivian bottlers, as well as for fulfilling the role of main interlocutor between The Coca-Cola Company and the commercial management of the bottlers. Responsible for the execution and accomplishment of the initiatives defined in the annual business plan, as well as the market results: volume and market share.

Responsible for market results, organizational excellence and people management, in charge of the direct sales offices in Peruvian up-country. In charge of defining the sales policies and designing business plans for the domestic and international routes in accordance with the needs of the market and the business strategy, developing business and institutional relationships with the tourism industry - hotels, corporate clients, public and private entities and travel agencies.

Responsible for proposing and implementing projects aligned to the business strategy.