Pablo Daniel

Chief Digital Officer and member of the Executive Committee of Alessi. In this role since 2019, I have been a leading figure for the digital transformation underway at the company. In relaunching its online sales, Alessi has managed to triple its business volume and expand operations in 29 countries across Europe, the United States and Asia, as well as position online sales as the most successful channel of the entire organization. Recently, the president of the Shopify company, Harley Finkelstein, cited Alessi as an example of "global e-commerce and digital transformation,” among the more than 1,700,000 brands in 175 countries that use the platform. I enjoy actively participating in the eCommerce and digital entrepreneurship ecosystem at an international level, driving the digital transformation of companies, the selection of eCommerce technology, and the creation of high-performance teams and digital trends. I hold a degree in Business Administration and Management between Spain, England and Italy and a Master in Digital Business (MDB +) from The Valley Digital Business School (Madrid, Spain), and began my professional career in the US. I returned to Spain in 2010, but since 2019 I have established my residence in Italy. In my free time, I enjoy traveling, decorating my house, spending time with family and taking long walks along my beloved Lake Maggiore.