Pablo Perinetti

Market Expansion & Strategy (Chinese Brands): Led the feasibility analysis and strategic development plan for Asian brands in LATAM in partnership with McKinsey China. Working cross-functionally, we successfully scaled the NMV share from 10% to 13% in two years, outpacing the vertical's average growth. Commercial Leadership (Gaming): Drove the regional commercial strategy, working alongside the team to establish the category as a core growth driver. Through cross-area collaboration, we consistently exceeded average sales metrics and hit our FY25 annual business goals. Category Management (Smartphones) & Strategic Alignment: Led business alignment, cross-country communication, and direct reporting for C-Level decision-making. As a result of this regional integration, we captured +2pp in Total Market Share in 2026, successfully growing our volume despite a declining global market. AI & Automation: Directed the regional Artificial Intelligence track, connecting 40+ stakeholders across local, regional, and product teams. Together, we developed and deployed an autonomous AI agent (Verdi Flows + ChatGPT) for price auditing, which optimized our budget allocation and saved the team 152 manual work hours per quarter.

Growth & Logistics Strategy (Heavy & Bulky): Led the strategic growth track for this segment, which accounted for 20% of the Autoparts portfolio. Managed capacity allocation across MELI’s 7 logistics networks, refining categories by fulfillment model to optimize P&L. By deploying massive seller communications and reducing delivery times, we achieved a direct +30% improvement in CVR (Conversion Rate). Portfolio Expansion (Autoparts): Drove the strategic expansion of the heavy and agricultural vehicles segment by developing out over 600 new categories. Collaborating with local teams, we successfully tripled the internal share of these verticals. Additionally, I worked with the Data team to refine the precision of dimensional algorithms, unlocking critical logistics bottlenecks. 1P Business Development & Launches (Books): Led the regional integration of Metabooks (1P model), successfully doubling the active catalog and developing a genre taxonomy based on global standards (BISAC/Amazon) to optimize the recommendation engine. Furthermore, I executed MELI's first successful Presales product test in Mexico with the hit "Alas de Ónix" and structured the regional anti-counterfeit mitigation strategy. Product Innovation & Segmentation (Toys): Identified and capitalized on the high-growth "Kidults" segment, leading catalog development and structuring high-ticket categories (Board Games, TCG Cards, Role-playing Games). I developed new age and interest-based filters, radically optimizing offer segmentation and the user discovery experience.

End-to-End Strategy & New Business (Installation Services - Tires): Led the development and regional rollout of the installation service for Tires (the marketplace's #6 top-selling category overall). Secured strategic C-Level prioritization and dedicated Product/IT resources by building and pitching a 3-year Business Case. To unlock execution, I directed the complex logistics migration into MELI’s internal network, optimizing dimensional weight cost structures. The launch of this end-to-end ecosystem (product + service), deployed first in Brazil and scaled across LATAM, skyrocketed experience-driven CVR by up to +70% and captured +10pp in YoY Market Share. PMO & Annual Strategic Planning: Directed the regional PMO for key initiatives. Led the creation and presentation of the Annual Business Plan to Leadership, defining the strategic Key Battles to drive growth. Modeled financial projections using waterfall charts and contribution analysis, ensuring optimal resource allocation and project prioritization. Data Culture & Governance (Data Champion Wave 3): Selected as a data-driven ambassador in one of the earliest cohorts of MELI's corporate program (Wave 3). Led the tech adoption, training, and evangelization of the commercial team. Furthermore, I managed the category data structures, developing analytical tools to optimize data-backed decision-making (Category Excellence). Strategic Logistics Planning (Mercado Envios Focal Point): Acted as the regional strategic point of contact for capacity planning and logistics efficiency. Orchestrated demand forecasting and volume planning, ensuring the network was fully aligned with the commercial goals of Autopartes, Toys & Babies, and Entertainment.

Business Partnering & Commercial Execution: Acted as a strategic Business Partner to the Key Account Managers (KAMs), designing highly granular, ad-hoc action plans for top sellers. Empowered the commercial team's execution capabilities by defining key growth levers—pricing/discount strategies, category prioritization, and logistics optimization—directly driving sales volume for key accounts. Business Intelligence & Automation: Served as the technical point of reference for SQL and Google BigQuery. Developed and automated critical tracking dashboards (Tableau/Looker), ensuring data integrity, providing real-time visibility into vertical performance, and optimizing KPI monitoring. Market Analysis & Hunting Strategy: Led deep-dive market research comparing the offline vs. online ecosystems. Identified supply gaps and provided actionable insights that empowered the commercial team to capture untapped demand in strategic Autoparts niches. Financial Control & Efficiency: Executed detailed analyses of costs and budget deviations. This management approach allowed for the early identification of operational inefficiencies and the adjustment of profitability projections, ensuring execution remained aligned with the business's financial goals.

Go-to-Market & Strategic Launches: Participated in the commercial design and Business Plan execution for the brand's core product launches: the Nissan Frontier (a local production milestone) and the Nissan Kicks, establishing it as a massive sales success in LATAM. Digital Transformation & CRM Implementation: Championed the commercial modernization by leading the rollout of Salesforce (CRM) and the Leads & Online Booking ecosystem. This strategic integration bridged the digital world with the physical dealer network, optimizing lead capture and conversion rates. Business Intelligence & C-Level Reporting: Reporting directly to the Director, I was responsible for Budget Planning and profitability analysis. I developed automated Tableau dashboards for KPI tracking and led the monthly strategic performance presentations to the local CEO and Regional Leadership. CX Project Management & Market Leadership: As the Project Leader for the Customer Experience strategy, I executed final consumer studies (Insights) to identify growth opportunities. Through these initiatives, we successfully positioned Nissan at #1 in the CSI quality survey for two consecutive years (2020 & 2021).

Supply Chain & Inventory Management: Led end-to-end import and export operations for the spare parts division. Optimized inventory health through Months of Stock (MoS) and scrap analysis using Slimstock, ensuring high part availability while minimizing capital holding costs. Commercial Strategy & Pricing: Drove aftersales profitability by developing targeted commercial action plans and structuring the monthly price lists. Conducted comprehensive market and new model analyses to detect growth opportunities and address competitive gaps. IT Project Leadership (SAP & Data): Served as the functional lead for systems optimization, coordinating with the IT team to develop custom SAP modules. Led the design of business-specific features and managed the UAT (User Acceptance Testing) phase to boost productivity. Additionally, engineered automated Tableau dashboards for data-driven decision-making. Strategic Alignment & Executive Reporting: Consolidated and reported core business KPIs directly to Regional Directors and the local CEO, ensuring aftersales operations were fully aligned with the company's macro-corporate objectives.

Global Supply Chain & Sourcing: Held end-to-end responsibility for the aftersales supply chain, managing an inventory of 35,000 SKUs. Coordinated purchasing and international logistics with key suppliers in Japan, Thailand, Europe, and Brazil, ensuring part availability for the local market. Operational Excellence & KPIs: Guaranteed fulfillment of service levels and delivery timelines to the dealer network, directly impacting customer quality (CX) indicators. Performed detailed operational cost analyses to optimize supply chain efficiency. Massive Data Analysis: Executed complex analyses on large-scale datasets using advanced Excel, transforming operational data into actionable insights for decision-making and inventory control. Leadership Support: Responsible for preparing strategic reports and presentations for Directors, communicating operational status and the achievement of sourcing and supply goals.

High-Precision Manufacturing: Led the assembly and manufacturing of electronic circuit boards for ultra-sensitive measurement devices destined for international export. Managed critical soldering and calibration processes under rigorous global quality standards. Process Digitalization & Software Development: Identified operational inefficiencies and developed custom inventory management software. This tool optimized raw material flow and electronic component traceability within the plant. Web Development & Digital Presence: Designed and developed the company’s institutional website, modernizing the brand’s digital footprint to enhance its visibility in international markets. Operations & Inventory Management: Orchestrated the management of critical component inventories, ensuring continuous supply for the production line and meeting delivery schedules for global clients.

End-to-End Manufacturing & Quality Control: Led the full manufacturing process for electronic security devices, including precision soldering, component calibration, and quality testing to ensure compliance with security standards. Technical Service & Warranty Management: Managed the repair department and post-sales support. Handled diagnostics and complex troubleshooting, ensuring customer satisfaction and maximizing equipment lifespan. IT Infrastructure & Networking: Performed hardware assembly, software configuration, and network setup for monitoring systems, ensuring stable connectivity and performance for end-users. Operational & Commercial Support: Coordinated inventory replenishment and cash handling, maintaining strict control over component stock and providing direct customer service.

Customer service, assembly and disassembly of engines, repairs in general. Equipment calibration. Assembly, configuration and maintenance of computers and office equipment.

Completed 3 years of the program, building a solid analytical and quantitative foundation. I then decided to pivot my focus toward Business Administration (UADE) to merge this technical background with a strategic business vision.