Pablo Bartolomé

Director of Social Media @ Stila Cosmetics

About

With over 15 years of global experience, I specialize in driving impactful growth for top-tier lifestyle, beauty, fashion, spirits, and entertainment brands. My journey has taken me across New York, Europe, and Latin America, working and collaborating with renowned brands like Bacardi, Stila Cosmetics, Santa Teresa Rum, Tomorrowland, GAP, Adidas, Aeroméxico, Brian Atwood, H&M, and Grupo Bimbo among others. I thrive on the fusion of creativity and cultural insight, expertly crafting and executing social media and digital marketing strategies that resonate deeply with diverse audiences. My expertise spans creative direction, influencer marketing, e-commerce and performance measurement, empowering me to lead vibrant, multi-platform campaigns that not only engage but inspire. I am passionate about harnessing the latest digital trends and technologies to weave compelling narratives that build brand loyalty, engage consumers and drive conversions. SKILLS: - Digital and Social Media Marketing - Creative and Art Direction - Content Direction and Curation - Influencer Marketing - Cultural Transformation - Campaign Management and Audience Segmentation - Web Analytics and KPI Measurement, Tracking & Reporting - User Experience - Project Management

Country

United States

City

New York

Industry

Marketing & Advertising

Skill

Social Commerce, Social Media Strategy, Performance Reporting, Direct Sales, Web Analytics, Media Strategy, Strategic Leadership, Creative Campaign Development, Data Analysis, Team Leadership, Team Development, Visual Direction, Global Brand Development, Paid Media Strategy, Budget Management, Scouting, Distribution, Director level, Analytical Skills, Creative Content Production

Experience

Director of Social Media

Stila Cosmetics

2022-4 - Present · 4 yrs 6 mos

New York, United States

I lead the strategic development and execution of global, full-funnel digital campaigns across Meta, TikTok (including TikTok Shop), YouTube, Pinterest, and Instagram. I drive innovation in content, performance analytics, and platform growth—delivering exponential sales growth on TikTok Shop—while engaging Gen-Z audiences and boosting sales through both DTC channels and major retail partners including ULTA, Sephora, and Amazon. I oversee international market expansion, deliver high-level performance reporting to executive leadership, and build and mentor a high-performing creative team. I spearhead initiatives that strengthen Stila’s digital presence and amplify brand visibility at top-tier industry events such as New York Fashion Week.

Global Digital & Creative Marketing Manager

Bacardi

2017-8 - 2022-4 · 4 yrs 9 mos

New York, United States

At Bacardi, I led global digital and creative marketing for Santa Teresa 1796 Rum, developing go-to-market strategies across web, email, and social channels. I managed cross-functional campaigns in core markets including the U.S., LATAM, and Europe, activated the brand at major cultural events (Art Basel, Madrid & Milan Fashion Weeks), and drove consistent creative execution through agency and stakeholder collaboration. I oversaw budgets up to $750K, delivered performance insights, and launched global initiatives like Crafted Together, a NYT-featured campaign supporting the hospitality industry during COVID-19.

Digital Marketing Manager

Blanco y Negro Music

2016-3 - 2017-8 · 1 yr 6 mos

Barcelona y alrededores, España

As Digital Marketing Manager at Blanco y Negro Music, I led end-to-end digital strategy—planning, executing, and optimizing paid campaigns across Instagram, Facebook, and Google Ads. I managed budgets and agency partners, oversaw creative development, and delivered results-driven campaigns across platforms to maximize reach and performance.

Digital and Creative Manager

Various Agencies/Clients

2012-8 - 2016-9 · 4 yrs 2 mos

Madrid, ES / Mexico City, MX / New York City, US

- Free-lance digital manager and creative project manager and for various agencies and clients/brands - Clients and projects include: Brian Atwood, Tomorrowland Music Festival, Jabonería Marianella NYC, Angel Sanchez NYC, Havana prize NYC art and design foundation, Gymage Lounge Resort Madrid, Clarus Digital for GAP, H&M, Adidas, Grupo Bimbo, among others.

Digital Manager and Junior Producer

ZombieStudio

2009-8 - 2012-7 · 3 yrs

Madrid

- Own marketing strategy, planning, development & execution - End-to-end management of all marketing initiatives - ZombieClub events and shows junior producer for Diplo, Steve Aoki, Skrillex, among others.