Paan Hermansson
Board Member @ Gedea Biotech AB
About
During my professional carrier I have gathered extensive experience within marketing and sales of medical devices, mainly in Executive roles. EMEA marketing roles that required strategic skills as well as daily operative tasks, to my current role as CEO of a Medtech start up, where the daily tasks range from fund raising, managing the product development, recruiting, manage media and shareholders to ensure a company that can go through a due diligence at any time. Trust and empowering direct reports, is critical for me as a leader. I believe all individuals florish under extensive responsibility and a leader´s main task is to remove barriers for direct reports. My main motivational drivers are the success of the team and the learning journey.
Sweden
Lund
Medical Device
Licensing, General Management, Board of Directors, Market Planning, Sales Management, Product Launch, Marketing Strategy, Team Building, Business Planning, Business Strategy, Marketing Communications, Pricing, Market Research, Forecasting, Marketing Management, Market Access, Medical Devices, Sales Effectiveness, Market Development, Strategy
Experience
Board Member
Gedea Biotech AB
Lund
Member of the board
Board Member
Invent Medic Sweden AB
Lund
Member of the board of directors
Chief Executive Officer
Suturion
Lund, Skåne County, Sweden
Medtech, from big corporate Executive to CEO of a small start-up with big ambitions.
Ethicon Lead Nordics
Johnson & Johnson MedTech
Stockholm, Sverige
EMEA Marketing Lead Thoracic
Johnson & Johnson
Europe
Responsible for all tactical- and strategic marketing in Ethicon Surgical Care, Thoracic and Gynecology, Europe, Middle East & Africa. Create and maintain new business opportunities Regional launch leader within Ethicon Surgical care Develop and execute on strategic and tactical decisions made in Clinical, Health Economic and Medical based levels Support local marketing with product launch plans, product positioning, technical support, sales aids and pricing Responsible for European pricing strategy Responsible for distribution contracts in EMEA Develop relationships with KOLs in EMEA Leader of Brand team (7 team members) Sales and marketing lead for a pilot in UK: *Patient Managed Neuromodulation Technology *Focus on market access and KOL development *Development of "Go to Market" model for rest of EMEA *2 direct reports (Business development Managers)
Marketing manager Nordics
Abbott
Responsible for all tactical and strategic marketing activities in the Nordic region.
Business Unit manager
Johnson & Johnson
* P&L responsibility * Team of 13 people. 2 Sales managers, 1 Product manager & 1 assistant as direct reports * Turnover 7 Mill Euro * Cost budget 2,5 Mill Euro * Responsible for developing, planning & executing all strategic and tactical decisions
Sales Manager
Johnson & Johnson
6 direct reports in Sweden, Norway & Denmark Responsible for a sales forecast of 5,5 Mill EUR Responsible for Selling - and A&P budget Responsible for all KOL relations in the region Extensive coaching of sales reps. through CRM systems and co -traveling
Business Development Manager
Johnson & Johnson
Responsible for the introduction & implementation of Prolift in the Nordic market (sales & marketing) Developed together with Nordic KOL's two different PE programs: The Nordic TVM Group - A pelvic floor network The Pelvic Floor Academy - A high level PE concept Implemented an extensive educational program for surgeons. During 2 years we trained app. 300 surgeons in this new procedure (Hands-On). Received an award for "Most Professional Player" in the company in 2006. In 2 years created a revenue from 0 EUR to 2 Mill EUR.
Product Manager
Johnson & Johnson
Responsible for tasks like stock level, forecasting, sales promotion material & internal/external education. Initiated, established and executed a high number of PE events Extensive traveling with sales reps. to assure proper product & procedure knowledge
Product Specialist
Johnson & Johnson
Responsible through daily sales calls to educate costumers and grow the business Increased sales with 50 % in three years Responsible for 2 districts at the same time Received Sales Award Price for achievements in 2003
UN Peacekeepr
United Nations
*Mineclearing *VIP driver
Platoon Commander
Swedish Army
Seargant
Education
Lund University
Economics
Economics
Paan Hermansson's Contact Information
Phone
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