Petr Svoboda

Main challenge – salvage and reorganization of a company with a debt of over CZK 750 millions Main accomplishment – heading to successful restructuring and reorganization, teamed with a financial investor Crisis management & restructuring and optimalisation Company management in insolvency Merge & Acquisitions – investors meetings & negotiations Restructuring & reorganization plan preparation

Main challenge – LEVIT brand and product market launch – to substitute and compensate for the gap caused by the APACHE brand obsoletion & production discontinuity Main accomplishment – successfully launched LEVIT products in Europe, revenue 455million CZK - first year on the market, CRM implemented Transformation from the ad hoc to an organized KPI and RAC model-driven selling (market platform, customer classification, visit matrix, etc.) Focused expansion over selected KA markets – France, Netherlands, Finland (country plans & account planning, street presence, etc.) Team structure & skills development – from technical advisors to consultative selling approach, compensation package launch

ℹ️ nVent Raychem - commercial and residential construction industry leader in floor heating and heat tracing business. MRO sales of industrial products via commercial distributors (with emphasis on specialized distributors and wholesalers) Responsible for P&L, budget planning, and pricing Strategic level of management - management of 6 RSM (regional managers) & regional teams

Channel & distribution responsibility over 🌍 South Europe region - key markets CZ&SK, France, Italy, Spain, Balkans, Israel Planning of sales activities, continuous expansion of distribution channels (B2B), and project business (B2C) Responsibility for 💰 pricing, regional P&L, budget planning, business conditions, customer contracts, and regional marketing plan Coaching, development, and motivation of area managers, territory reps & inside sales representatives, tech team. support and marketing (matrix organization)

ℹ️ Previously: Tyco Thermal Controls / Pentair Thermal Management Regional development and geographical expansion Responsibility for P&L, budget, and regional marketing BTL, marcomm Leadership, coaching, development, and motivation of KAM, area managers, and field service team

Startup role: introduction of the brand in CZ&SK – market entering strategy (main challenges: limited budget – no chance for own direct sales forces, only option was to build a network of specialized distributors) Leadership of a small team (1 KAM, 1 Field service) P&L, marketing - 🌐 CZ / SK web establishment

Responsible for P&L, sales, warehouse, logistics & distribution, strategic planning, cash flow, pricing, and marketing strategies Was leading a team of 11 people (sales, technology, marketing, finance, warehousing) 📈 Ø annual increase in turnover 4%, Ø turnover 110.000k CZK - 2008 record year (CZK 100.000k CZK milestone exceeded)

👉 Project / SPEC business launch - determination and implementation of rules of engagement of project business - contractual policies - coordination & synergies with distributors - strategic partnerships with installation and construction companies, developers, A&E´s Key Achievements: 🤝 construction of a project channel in the Czech Republic in 2007 directly in 59 implemented projects with 💰 26.000k CZK revenue & over 22% contribution margin

👉 Budget, annual meetings & contract negotiation Key Achievements: 📈 successfully overshooted the discount channel plan over 200% 🤝 penetrated to Lidl – permanent listing based on product differentiation & multipacks

Key Achievements: 🤝 succesfully ensured Rossman contract retention, listing of Ceys adhesives in Hornbach (still on sale today)

Key Achievements: 🤝 I was responsible for the grand opening of the first Carrefour hypermarket in Prague Smíchov – implementation of planograms & category management of Danone products