Patricia Lee

- Oversaw communication strategy and planning for current and upcoming attractions and CityWalk, including the Super Nintendo World 1-year anniversary, the Fast & Furious: Hollywood Drift announcement, and the Hello Kitty cafe/store opening. - Directed integrated marketing campaigns, ensuring the content and creative aligned with the communication strategy across the consumer journey. Remodeled the Super Nintendo World 1-year anniversary campaign, a food and merchandise initiative, into a multifaceted campaign by promoting this “non-event” in a low-peak attendance year. - Guided and supported cross-functional teams to produce high-quality campaigns from the top-tier Super Nintendo World 1-year anniversary to the lower-tier Pass Member Wicked sweepstakes.

- Served as the strategic lead for the lone agile production team dedicated to Universal Studios Hollywood; internally, acted as the vision keeper, leading the team to maintain the long-term strategic goals by representing the overall business; externally, protected the team from conflicting outside pressures by making daily decisions to produce the most value to the business.

Key Accounts: Universal Parks & Resorts, San Diego Zoo, Riot Games, Hulu, Yogurtland, General Insurance - Spearheaded creative direction and campaign planning across marquee accounts. - Led integrated advertising, design, and branding campaigns. Managed projects end-to-end from ideation to execution and delivery. Deliverables included key art, OOH, digital, and TV campaigns. - Supervised creative team of seven, including art directors, production artists, and account team members. Managed delivery of over 12,000 digital and print mechanicals per year. - Grew Universal Parks account to span multiple ride launches, theme parks, and events over the course of a decade, expanding to Universal Orlando. - Served as executive producer for in-house and on-site video and photo shoots. - Facilitated problem-solving, and negotiated contracts grounded in consumer insights and data.