Özgecan Akbulut Kansoy

I drive media impact through data‑led strategy and holistic planning across Turkey and global markets. • Leading a 6-person media team and managing agency relationships across creative and media functions. • Reporting directly to the CEO and CMO on campaign performance and annual investment KPIs. • Developing and executing integrated media strategies, covering both digital (performance marketing, programmatic, influencer) and traditional (TV, print, OOH) channels. • Overseeing annual media budgets and maximizing ROI across multi-platform campaigns. • Coordinating local (Turkey) and global (Germany, UK, Azerbaijan) media operations for brand growth and market entry.

- Management of a media team consisting of 4 people, - Direct reporting and analysis presentations to the CMO - Digital and traditional media planning (Google, Facebook, Programmatic Ads, Influencer marketing, TVC, Outdoor, Radio, Press, etc.) - Plans and manages end-to-end integrated media campaigns. - Campaign planning with category product teams and e-commerce teams - Data management through automated dashboard solutions - Digital performance marketing, Conversion Optimization - Digital marketing communication - Analysis and Reporting (Google Analytics, Facebook Business Manager) - Search Engine Optimization (SEO), - User Experience.

- Managing our brands’ social online marketing & advertising campaigns as a project manager - Customer relations and project monitoring, - Preparing budget and time plans for digital advertising campaigns - Managing the operational processes of Facebook and Instagram ads. - Analyzing the brand strategies and the target audience, market share; making decisions for the language of communication and the most appropriate medium (Google, Yandex, Facebook, Instagram, display or search networks, etc.,).

Providing sustainability and increasing activation in all banking transactions of groups in the commercial segment located in the branch by being in direct contact with the customer -Selling and marketing of all banking products to corporate groups with appropriate strategies -Aiming to increase the profitability and productivity of the portfolio under my responsibility -Preparing credit limit proposals, participating credit committees and following-up the process -Analyzing firm and financial data, -Following the risk of customers in the portfolio -Following the daily cash inflows / outflows of companies -Visiting customers frequently and encouraging them to use banking products actively