Almond Hernandez
Mexico Country Lead @ Coinbase
About
Formerly Base Country Lead - Mexico Web3 Growth Hacker & Strategy Bilingual strategist scaling Web3 ecosystems in LATAM for 4+ years. My mission is to make Mexico the hub for on-chain innovation.Based in Mexico City. Building for everyone.
Mexico
Benito Juárez
Computer Software
Blockchain, Estrategias de crecimiento, Criptomoneda, trading, Web3, Podcasting, locution, Interviewing Skills, Investigative Research, Radio Advertising, Community Management, Blogger, Scripting, Blogging, Comunicaciones de marketing, Entrevistas, Escritura creativa, Journalism, Fotografía, Editing
Experience
Mexico Country Lead
Coinbase
Communications Team Lead
Giveth
Develop and execute social media campaigns across X, Telegram, Discord & Farcaster. Create engaging content (memes, threads, announcements) driving 30% growth in engagement. Leverage KOLs, partnerships, and events to increase brand awareness and ecosystem participation. Analyze social media data to optimize reach and engagement strategies.
Coordinador de comunicaciones
Refraction | IRL
Communication & community coordination at Refraction DAO.
Latam Community Builder
DoinGud
Everywhere.
Latam community builder for DoinGud, NFT ecosystem working on Polygon Network, integrating the giving economy as an option for creators.
Mkt & brand partnerships
YO MOBILE
Ciudad de México, México
Partnerships and brand strategic placement.
Head Of Communications of Hablemos de PrEP campaign
Fundación México Vivo
Ciudad de México
Main achievements: • Development and coordination of all digital communication strategies for the campaign • Development and execution of the work plan for the United Nations Population Fund - UNFPA
Content Development Specialist
Youlive Talent Agency
Área metropolitana de Ciudad de México
Content creator management for Facebook programs for the gaming and entertainment verticals. Creation of performing reports based on data analysis. Creation of virtual creator communities for Facebook.
Ciudad de México
Strategic Partner Manager for Lasso App. Worked with Latam content creators to meet strategic objectives (short form video content)
CEO
Chidasmx
Ciudad de México
Founder of the first girl only music digital magazine in Mexico. Chidas.mx was born on March 13, 2017 and ended in 2020 Main achievements: • Internal team coordination of 60+ collaborators. • Production of monthly cultural events and workshops, with all sold out editions. • Cultural relevance as the first girl only music media mag which dedicates to music coverages, interviews and special content creation.
Supervisor musical Bronco, TNT Latam.
plataforma
2019 | TNT LATAM "BRONCO, UN ÉXITO INDOMABLE" SERIE Review along musician Camilo Lara, of the rights and permissions for the music licenses and use of songs for this serie about the mexican super group leyend, Bronco.
Education
Universidad Iberoamericana, Ciudad de México
Estudios sobre comunicación y medios
Realización de productos periodísticos y de investigación multimedia. (Ensayos, crónicas, notas, entrevistas, transcripciones, traducciones, etc.)
Universidad Iberoamericana, Ciudad de México
Periodismo
Convertirme en locutora de Ibero 90.9 fm
TECH Global University
Marketing
Almond Hernandez's Contact Information
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