Owolabi Damilola

Area Sales Manager @ Nigerian Breweries Plc

About

🚀 Sales is more than moving products, it is about building market presence, driving distribution, growing revenue, and creating long-term customer relationships that sustain business growth.I am an FMCG sales and commercial operations professional with over 10 years of experience managing territories, distributors, retail execution, and route-to-market operations across highly competitive markets. Over the years, I have built strong expertise in sales growth strategy, distributor management, key account development, retail expansion, trade marketing, and commercial execution.My experience spans territory expansion, wholesale distribution, sales forecasting, inventory management, merchandising execution, market intelligence, and customer relationship management. I have consistently worked across multi-channel sales environments, ensuring strong product availability, improved outlet coverage, effective distributor operations, and increased market penetration. 📈 Throughout my career, I have managed distributor networks, led retail execution initiatives, improved in-store visibility, monitored pricing strategies, coordinated trade activities, and supported sales growth across urban and semi-urban markets. I am also experienced in sales reporting, demand planning, operational coordination, and using sales systems to drive commercial performance and decision-making. 🎯 Core Areas of Expertise:• FMCG Sales & Commercial Operations• Territory & Distributor Management• Route-to-Market Strategy• Key Account Management• Trade Marketing & Retail Execution• Sales Forecasting & Inventory Management• Revenue Growth & Market Expansion• Merchandising & Customer EngagementI am passionate about driving sustainable sales growth, strengthening market presence, and delivering commercial results through strategic execution, operational excellence, and strong customer relationships.

Country

City

Nigeria

Industry

Consumer Goods

Skill

• Adjusts content of sales presentations by studying the type of sales outlet or, Microsoft Office, Microsoft Word, Customer Service, PowerPoint, English, Windows, Research, Outlook, Teaching, Photoshop, Public Speaking, HTML, Strategic Planning, Budgets, Negotiation, Editing, C++, C, Java

Experience

Area Sales Manager

Nigerian Breweries Plc

2025-8 - 2026-3 · 8 mos

Ondo State, Nigeria

Direct end-to-end territory operations across mega, super, and key distributors, overseeing 20+ wholesale partners and ensuring consistent product flow, route-to-market efficiency, and full portfolio coverage across assigned outlets

Territory Sales Manager

Nigerian Breweries Plc

2015-1 - 2025-7 · 10 yrs 7 mos

Osun State, Nigeria

Delivered consistent territory growth by expanding numeric distribution across 150+ retail outlets, ensuring strong presence of PET, cans, and non-alcoholic variants in both urban and semi-urban markets Strengthened in-store execution by optimizing shelf space, chiller positioning, and product visibility in line with merchandising standards, improving brand dominance across high-traffic retail locations Conducted structured sales presentations and retailer engagements, aligning promotional activities with outlet performance targets and improving sell-through rates across key accounts Monitored pricing strategies against market conditions, maintaining competitive shelf pricing while safeguarding margin integrity and distributor profitability Managed customer and consumer issue resolution processes, escalating operational gaps, addressing complaints promptly, and maintaining strong trade relationships across the territory

Senior Sales Officer

Consolidated Breweries Plc (Subsidiary of Heineken)

2014-2 - 2015-1 · 1 yr

Expanded brand penetration by onboarding Tier 1–3 outlets across on-trade and off-trade channels, increasing active retail touchpoints within the assigned sales cluster Analyzed competitor activities, pricing trends, and market shifts, providing actionable insights that informed territory-level sales strategies and positioning decisions Ensured execution of core consumer drivers—availability, affordability, visibility, and quality—across priority outlets, strengthening brand presence and customer engagement Managed order generation and fulfillment processes by aligning distributor requests with stock levels, ensuring timely order placement and consistent product availability Prepared and reviewed weekly sales targets and performance reports, supporting data-driven decision-making and driving redistribution initiatives under the Project Leader scheme

Sales Manager

MultiChoice Group

2013-6 - 2014-1 · 8 mos

Lagos

Executed regional sales and marketing strategies to grow and defend market share, supporting subscription growth across assigned districts and retail channels Managed promotional budgets and campaign execution, delivering targeted activations, sponsorships, and organized-based events (OBEs) that generated measurable sales volume commitments Conducted detailed sales analysis and performance tracking, identifying key trends and translating insights into actionable strategies that improved regional sales outcomes Led merchandising compliance initiatives, ensuring consistent adherence to execution standards and enhancing brand visibility across retail environments Championed “Look of Success” (LOS) standards while coordinating field activations, distributor engagement, and event-based sales drives across multiple locations