Owen Ng

• Led Regional LazMall Fashion and General Merchandise accounts (Nike, adidas, Puma, Lululemon, Under Armour, Skechers, Samsonite, Groupe SEB, 3M and Bosch). • Led Regional LazMall Beauty accounts (L'Oreal CPD, L'Oreal ACD, L'Oreal Luxe, SK-II, Amorepacific) between Dec 2021 to Oct 2022. • Led investment rates negotiation for CY23 JBP across Regional LazMall Fashion. Collaborated with stakeholders across Regional Commercial, Data Insights and Local Marketing Solutions teams to drive brand conversations. 1H 2023 investments increased by more than 90% vs same period in 2022. • Led the planning, execution and evaluation of managed brands' Regional Super Brand Day, Regional Super Brand Opening and Regional Super New Arrivals on Marketing Solutions, supporting brands to achieve >95% of their GMV targets. • Demonstrated strong understanding of clients' business and pain points. Led projects with brands and agencies to unlock growth opportunities and deliver objectives, i.e. ROI, new buyers and incremental sales. Helped brands improved their ROI ranging from 60% - 280%, and new buyers uplift by 10%. • Led pitching and execution of new pilots. Post mortems were shared with brands to detail findings and next steps. Worked with internal team to develop case studies for external publications. • Delivered MBRs and QBRs to brands with data driven and actionable insights. • Influenced and worked with cross functional teams (finance, legal, BI, product, tech, bizrisk) to develop and launch new products and features. • Received strong ratings across brands, Lazada partners and internal teams as part of FY22 annual performance review.

• Led one of dentsu’s biggest account – PayPal, from a performance activation perspective. • Accounted for paid media planning and activation across Search, Social, Display and Programmatic. • Co-led centralization in 2020, with scope expansion from SEA to APAC. • Hired, trained, and led a team of 3 managers and 4 executives in Singapore, with additional executional support from dentsu members in Philippines, India, Japan, and Korea. • Developed processes to streamline communications, paid media planning, activation, and reporting. • Co-led transition and expansion in Q1 2021, with scope expansion to include MEA, ICE and LATAM. • Led the “East” paid media activation team, covering campaigns across APAC and MEA with KPIs ranging from awareness and engagements to signups, activations, and ROI. • Oversaw PayPal's “always on” acquisition program across APAC, MEA, ICE and LATAM. • Created test and learn frameworks, which include setup best practices and measurements. • Developed activation framework in preparation for change in attribution window. Analysed campaigns data and reviewed media mix to maximize performance under the new attribution. • Worked closely with teams sitting across Singapore, India, Argentina, Miami, and Mexico. • Organized training sessions for teams across above mentioned markets, to ensure skills transferability and consistency. • Experienced with project management tools, i.e., Teams Planner and Microsoft Azure. Leveraged on these tools to manage tasks across various teams with time zone differences. • Involved with hiring process for dentsu’s Media LOB.

• Left the company due to company restructure. Reference letter from CEO can be provided. • Responsible for clients servicing & team management. • Strategized, planned, executed, and optimized campaigns to achieve planned targets. • Worked on e-commerce clients such as De'Longhi, Kenwood, Braun, and Kao Merries, driving users to both ecommerce stores as well as marketplaces i.e., Lazada and Shopee. • Experienced with running campaigns across brand day and other key dates for e-commerce clients, focusing on sales during Dday with build up from teaser phase. Good understanding of measurement differences between FB pixel and Lazada Marketing Solutions (now Lazada Seller Centre). • Pitched and worked on other accounts from a tactical perspective. • Liaised and worked with vendors/ partners on advertising opportunities.

• Channel lead for Paid Social in iP SG. • Worked on multiple accounts for MNCs from the regional level across Paid Search, Social & Programmatic. • Strategized, executed, analyzed and optimized campaigns to drive performance. • Championed DoubleClick Search, Google AdWords and Paid Social platforms by identifying features that can be leveraged upon to drive performance and efficiency. • Led the creation and sharing of monthly newsletters, detailing latest trends, product updates, case studies and thoughts leadership across Programmatic, Paid Social and SEM. • Provided consultations and trainings across APAC markets on best practices and processes. • Upskilled executives and specialists' knowledge on Paid Social. • Line manager to 6 executives and specialists. • Worked with partners/ vendors to identify training programmes for iProspect SG. Identify brands with opportunities on partner's platform to help clients drive better return on investment. • Involved with acquisition of new businesses. Clients: AccorHotels, Foot Locker, Tommy Hilfiger, Paypal, General Motors, EMC Platforms: AdWords, Marin, DoubleClick Search, DCM, Google Analytics, Power Editor, Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads Manager, iAnalyse

• Worked on multiple accounts for MNCs from the regional level. • Structured, executed, analyzed and optimized search campaigns for clients. • Developed content and communication strategies that drive greater ROI through increased site visits and conversions. • Developed automated reports and dashboards to help users understand their marketing efforts, and identify areas for optimization at a glance. • Applied scripts and VBA codes to automate and simplify work processes. • Created and maintained a Wiki site with a user base greater than 300. Clients: General Motors, HOOQ, Club21, Starwood Platforms: AdWords, Marin, DoubleClick Search, DCM, iAnalyse

• 1st batch of trainees selected for the Squared Data & Analytics programme, a collaboration between IMDA and Google, to undergo intensive trainings in analytics, mentored by top industry talent. • Gained exposure to the digital media landscape. • Explored and understood the importance of various roles in digital analytics. • Explored a myriad of tools, such as Google AdWords and Google analytics, to provide actionable insights for campaigns and website optimisation. • Presented possible solutions to clients engaged in the programme on ways to increase ROI and reduce funnel leakage.

• Performed mock-up of unions’ websites and worked on content migration. • Developed business intelligence/ analytics reports through SQL queries. • Developed VBA module for finance department. • Performed system testing for mobile applications and e-Services enhancement. • Created user guides for unions’ users.

• Maintained discipline and lead a group of 20+ soldiers in the battery. • Provided logistic support for battery and battalion events such as advance train fire programme, combat shoot and outfield exercises. • Responsible for accounting of all stores in the battery. Achieved Grade A for Logistics Audit Branch Inspection 2009/2010. • Trained members of the Singapore Armed Forces Weapon Locating Radar detachment during their preparations for overseas deployment to Afghanistan in 2009 and early 2010. • Received outstanding soldier for the month of July 2009. • Achieved REDCON 1 for FATEP as part of 24SA in June 2009. • Participated in Exercise Thunder Warrior 2009 as logistic support (New Zealand).

• Multi tasked in usage of research databases to carry out researches for bank staffs. • Handled the bank’s library system and performed data entry using bank’s system.