Owais K.

Driving full-funnel paid media buying for performance-driven brands across Google, Meta, and LinkedIn. Clients Include: • JLL (Real Estate): Managed ₹1 Cr+ in ad spends with a strong focus on Google Search Ads—handled search term reports, negative keyword optimization, conversion tracking, and bid strategy adjustments to drive qualified leads. Also executed Meta Lead Gen and LinkedIn Ads to support multi-channel acquisition. • Mahindra Group: Ran awareness campaigns using Google Ads (ThruPlay objective) with spends in lakhs, targeting broad audiences to increase brand visibility and recall. • Fevicreate (Pidilite): Executed full-funnel campaigns across Meta (Awareness + Sales Conversions) and Google CPV, optimizing reach and engagement while maintaining cost efficiency. • Level SuperMind (Mental Wellness App): Managed Meta Ads for website conversions and app installs. Focused on scaling performance through creative testing, daily ad optimizations, and audience refinement. Delivered regular performance reports and collaborated on creative strategy and suggestions to enhance results. • Core Responsibilities: • End-to-end media buying and execution across Meta, Google, and LinkedIn • Ad setup, budget allocation, and campaign allotment • Daily pacing checks, ad optimization, and bid adjustments • Conversion tracking, reporting, and actionable insights • Cross-functional collaboration on creative direction and messaging

At PawsIndia, I led digital marketing and automation for a D2C pet brand, focusing on performance-driven growth and high-efficiency acquisition. I managed high-budget campaigns across Meta Ads, Google Ads, and WhatsApp Automation — with a sharp focus on maximizing Net ROAS and reducing CAC. 🔹 Performance Marketing (Meta + Google Ads): Planned and executed full-funnel campaigns while managing high ad spends. Scaled Net ROAS from 3.15x to 5.4x, with peak months showing a +33% MoM increase. Notably scaled a hero product to 13x ROAS by leveraging viral creative appeal and audience resonance. 🔹 Creative Collaboration: Worked closely with the design team, giving inputs on hooks, formats, and messaging — helping shape ad creatives that performed at scale and boosted CTR. 🔹 WhatsApp Automation: Built automated flows for abandoned cart recovery, COD verification, and re-engagement — significantly improving conversion rates and reducing RTO. 🔹 Analytics & Reporting: Maintained MoM dashboards to track performance metrics like ROAS, CAC, Orders, and Conversion Rates. Campaign optimization led to: ROAS peak at 5.4x, with 13x ROAS on hero product 42%+ CAC reduction from highest point Order volume grew steadily with 9%+ MoM spikes Net Sales rose by 57% in Q4 📈 Impact Summary: Managed high-budget, high-ROI paid campaigns Delivered consistent ROAS improvement and efficient CAC Scaled viral product creatives with exceptional performance Contributed directly to creative strategy and execution Built automation flows that enhanced retention and conversions

✔️Engaged in comprehensive market planning to align ecommerce strategies with client objectives. ✔️Client Collaboration: Collaborated with US-based and other international clients to double revenue to $100,000 USD within one year. ✔️Workflows: Tasks included product page optimization, regular collaborations with the Design team, SEO team, E-commerce team and the Content team. ✔️Responsibilities: Collection & Catalogue creation, Shopify Development wherever required, Shopify Apps Management, Regular Email Flow Management, Subscription orders management, Product Research, Product Mix Research, Listing Creation, Price modification, Popup Banners. ✔️Promotional Strategy & Email Marketing Expertise: Led the development and implementation of discount code strategies and promotional offers. ✔️Leveraged email marketing campaigns to generate nearly 20% of the total revenue, demonstrating proficiency in segmentation, content creation, and conversion optimization resulting in increased customer acquisition and retention.

Early age e-commerce consulting startup. Co-ordinated with the CEO/COO. Personally contacted prospects to book/close sales call with the company.

Assisted the team with content creation & regular news related to Finance/Financial Markets on social media platform (mostly Instagram). Came up with post designs, content and helped with brainstorming ideas for the same.

Year 1

Year 2-3