John Overy

Created strategic vision and led digital marketing team in rebuilding SEO, paid search, and display programs from the ground up. • Developed RFP, selected, and onboarded a new advertising agency to develop social, display, search, connected TV, and multi-channel acquisition strategies—increasing new customer acquisition and revenue • Achieved $1M in cost savings while contributing to 16% revenue growth through optimizing paid search spend, improving SEO, securing new media agency and developing a full funnel media strategy. • Led initiative to design, build and test first phase of the My World Vision mobile iOS app to provide customers with a relevant, contextual and timely experience and thereby improve revenue and churn. Launched in 2021. • Managed broadcast distribution for the "UNITE to Fight Poverty" COVID-19 concert––driving 114K household views and 2.3M media impressions as well as contributing to $800K in donations • Launched and implemented Apple Pay, one of the first 10 major charities to partner with Apple in US • Joined cross-functional team to test the viability of launching a social commerce channel using Facebook, Influencers and emerging technology. Demonstrated technical viability while gaining insights to guide roadmap. • Oversaw four marketers providing coaching, training, and performance evaluation and developing their strategic marketing and leadership skills.

Spearheaded efforts to make traditional online and offline channels better through mobile Oversaw the design of mobile solutions to accelerate growth in offline channels • Researched, designed, and launched 4 mobile websites with optimized user experiences––raising $3.5M+ in donations and securing $20M+ in recurring revenue over a 10-year period • Designed and launched a mobile Point of Sale iPad solution generating $7.5M in recurring donations at live events and retail stores nationwide • Launched World Vison Now, a News App sharing inspiring and educational stories from the field • Created innovative SMS campaigns for Team World Vision––increasing funds raised by marathon runners by 40% and participation by 25%

Prospected, managed RFPs, and negotiated contracts to develop mobile applications for major news and entertainment publishers • Built partnerships with major brands including The Business Journals, Freedom Communications and Goal.com––increasing partner portfolio by 40% • Supported product marketing initiatives to launch innovative features such as location-based services, advertising, mobile news, weather, sports, maps, and m-commerce for iOS and Android • Licensed content for mobile applications of major brands and mobile carriers which featured in Apple Stores and on-stage at Apple's Developer Conference • Developed partnerships with mobile ad networks including Admob and Quattro––enabling Handmark to become a leader in mobile advertising

Enjoyed traveling to Nepal and volunteering for a non-profit organization based in Washington D.C.

Led business development and product marketing efforts to move a series of high growth initiatives from concept to reality with major cable companies including Time Warner Cable, Comcast, Cablevision, and Cox • Planned and executed all aspects of market trials with cable companies to sell quad plays with innovative mobile services––paving the way for a future joint-venture that helped shape the industry • Led business development efforts in collaboration with sales teams––generating $1B+ in annual revenue • Led product marketing efforts and rallied internal support from 10+ organizations to enable cable companies to launch home phone services––rapidly acquiring 1M+ customers

Led team in concepting, creating, and managing 75+ partnerships with internet and entertainment firms such as ESPN, Disney, Google, Sega, Fidelity, MSN, and Warner Brothers • Oversaw 12-person team which launched many of the country's first mobile websites and apps, including games, messaging, ringtones/music, search, news, weather, sports, m-commerce and banking • Organized national “roadshow” to secure partnerships along the mobile revolution journey • Incubated products that were launched nationally (advertising, location-based services, mobile TV, video, etc.) • Managed the country's first mobile banking trials with Harris Bank and Bank of America • Supported teams on the design and launch of Sprint Sites USA––the first tower company formed by a carrier which sold for $2B+

Led 14-member team in managing relationships with Oracle largest clients. Supported Director in preparing quarterly business reports for Oracle’s CFO. Voted “Best Business Partner by Oracle’s audit group.