Otto Kraveishvili

Managed and scaled high-budget, multi-market influencer marketing campaigns for leading global brands, driving consistent performance across competitive industries. Specialized in cross-border campaign execution, influencer negotiations, content alignment, and performance tracking across multiple platforms.

In this role, I guided a team in the development of multiple commercial six-figure websites while strategically channeling traffic from diverse sources. Key Achievements: Increased: Conversion Rates by >30%, ROI, CLTV | Decreased: CPA by >35% My main tasks & responsibilities: Strategic Planning: I developed and implemented effective marketing strategies, funnels, and campaigns aligned with the company’s strategic goals, collaborating cross-functionally for seamless execution. Project Management: Created detailed plans, allocated resources, and monitored milestones to ensure on-time project actions and proactive issue resolutions. Cross-functional Coordination: Collaborated internally with teams such as Site Management, Ads, Content Creators, Designers, Product, SEO, Email, Development, etc. to drive successful results, and initiatives, leveraging effective communication and cohesive teamwork. Analytics-Driven Decision Making: Utilized analytics, performance metrics, and A/B testing to enhance strategies, optimized customer experiences, and boosted ROI across projects, fostering continuous improvement.

Blogging - I successfully ran my self-initiated projects, establishing websites within high-demand niches such as health and fitness, online income generation, organization, and personal finance. I optimized my content for search engines and social media platforms to draw in visitors, strategically channeling them into email funnels for engagement and conversions. Dropshipping - I initiated dropshipping projects to capitalize on brief market gaps within niches like - beauty, fitness, gifts etc. - where I used online ad platforms like Google Ads, Facebook Ads, Pinterest Ads, etc. to bring in visitors.

In this highly successful initiative, I identified a market gap and co-founded a project that addressed the local market’s needs through the creation of a highly acclaimed app and website for local navigation and business information. I researched the market, developed a project plan from scratch, and successfully managed the entire fulfillment process, overseeing diverse teams. I coordinated a team of UI/UX Designers and web & app developers. Moreover, I established and effectively managed teams responsible for the effective work of the app and website, marketing campaigns, data updates, as well as a high-achieving sales team. Key Achievements: Successful market entry, Attained top position on the market, Consistent annual growth.

Crafted compelling, SEO-optimized content for diverse clients, including articles, website content, and commercial copies, across one-time assignments and short-term contracts.

In my role as Team Manager at D.M.G. I managed a team responsible for forex trading, marketing, and partnership strategy development. Key Responsibilities: - Managed a cross-functional team, promoting collaboration and high performance. - Oversaw forex trading, ensuring profitability and risk management. - Developed marketing strategies for client acquisition and market presence. - Led strategy development and execution across departments. - Ensured risk management and compliance in forex trading. - Leveraged data analytics for performance evaluation.