Ottavia Mazzantelli

Brand & Project Manager

About

I have always been fascinated by unique and special accessories with an aesthetic, emotional and symbolic value. I have a strong jewellery product and luxury market knowledge. Multiculturally sensitive and excited about international challenges out of my comfort zone. Tireless detail curator. Intuition chaser. Busy beauty hunter.

Country

Italy

City

Arezzo

Industry

Luxury Goods & Jewelry

Skill

Marketing, Lingua inglese, cool hunting , trend forecasting, Import-export, Marketing sui social media, Pricing strategy, Retail budgeting, Competitive analysis, Trade marketing, Press relations, Consumer and trend reasearch, Public relations, Strategic marketing, Brand management, Branding & identity

Experience

Brand & Project Manager

DaveriVicenza srl

2021 - Present · 5 yrs

Cuori Milano brand & project management - Budgeting, pricing & reporting - Strategic planning (social media & calendar management). Develop 360° Marketing tools with the objective of supporting the growth of the business - Responsible for planning and executing institutional shootings and ad campaigns - Organization and management of succesful brand events, product launches and business model canvas (sales staff training) - Follow-up the development of the collections working hand in hand with style department staying up-to-date with industry trends - Organization and participation in national and international trade fairs and events - Coordinate and support the marketing team

Export and marketing assistant

Segis

2019 - 2020 · 1 yr

- Develop the export business in accordance with strategic plan objectives - Research and analysis of market trends and competitors - Support brand awareness activities in the luxury goods market - Marketing strategies for new product launches in collaboration with international designers