Othmane Hilaly

Financial analysis of historical performance. Benchmarking local competitors and peer group. Built a revenue - occupancy tracking system to increase revenue and optimize occupation rates. Daily tasks focused on maintaining the highest occupancy rates for the highest prices in line with the market and the seasonal trends. Achieved 13% YoY Growth.

Data analysis of historical data with a focus on identifying trends in consumer behaviour, pricing and revenue management. Also built internal tools to help pricing based on forecasts for the next 12 months + financial analysis and forecast of company KPIs.

Business development focusing on the growth of the business through exploring channels, ideas, and features aimed at adding value to the customer and company objectives.

Managed Shopping + Search campaigns for markets of the DACH region with a focus on acquiring new customers. Daily tasks revolved around New Customer CAC reductions, A/B testing, landing page optimisations and other daily business. Shopping campaign optimisation was mostly revolved around product selection and balancing marketing spend with stock levels.

Managing and optimising paid ads accounts with up to 6 figure monthly budgets. Main focus on lead generation through Google and Microsoft ads. Tasks focused on CPA optimizations and managing real time availability in parallel to maintaining brand presence in the market. Managed campaigns in DACH, Spain, France, Italy, Benelux, and the US.

Responsible for pitching, negotiations, and closing of potential partnerships with a heavy focus on the French market.

Intern in partner acquisition. Focused on acquiring partners to build our French market. Broke record for February and March signing 50+ new partners per month.

Teaching Assistant for Supply Chain Management, providing support for group projects and case studies.

Worked as part of the Schaeffler (LuK) - Corporate Purchasing Department (Einkauf) assisting in price comparisons, creating an information template to be sent out to suppliers while mapping out suppliers, gathering data, conducting market research, and data accuracy projects. In parallel, I worked on optimizing the orders eliminating 20% of redundant orders.

Part of the College Office team responsible for organizing events and catering to students' needs within the residential college C3. https://www.facebook.com/college3official

Part of the procurement team for a student run art exhibition under the name ArtFest. Responsibilites included finding equipment for the setup of the venue, negotiating prices, handling and storage of artwork, and final set-up the event. www.artfestjacobs.com/

Worked with kids between 7-14 in a sports oriented camp, teaching them the basics of football, basketball, and as an occasional lifeguard.

Worked as a Hotel Receptionist for Hotel El Djenina, going over reservations and running the booking.com system.

Graduating with a focus on financial analysis, risk management, capital budgeting, and forecasting.

Graduated with a Bachelors of Science in Industrial Engineering and Management with a minor in International Business Administration. Studies focused on Supply Chain Design, Integrated Decision Making, and Distribution and E-Commerce.