Otávio Matenhauer Urbinatti

Transmedia Content Coordinator @ Record

About

Writer, creator and producer of digital content. I am experienced in managing social media, SEO content, data analysis, PR strategy, and integrated communication. Self-motivated and passionate about multimedia journalism and storytelling

Country

Brazil

City

São Paulo

Industry

Public Relations & Communications

Skill

Pensamento estratégico, Gestão de equipes, Inteligência artificial, Streaming ao vivo, Análise de dados, Otimização para mecanismos de busca (SEO), Jornalismo online, Comunicação audiovisual, Marketing digital, Mídias sociais, Mídia digital, Redação de reportagem, Jornalismo, Relações públicas, Redação, Comunicação interna

Experience

Transmedia Content Coordinator

Record

2025-2 - Present · 1 yr 8 mos

São Paulo

• People and project management • Responsible for planning, creating and reviewing digital content, and SEO Content • Targets growth of platforms and community development; boosted posts; data analysis • Arts on Canva and video editing for social media; interviews with celebrities/influencers

Digital Content Producer

Record

2021-5 - 2025-3 · 3 yrs 11 mos

Sao Paulo, Brazil

- Produces content for social media of the program "Cidade Alerta" at Record TV: Facebook, Twitter, Instagram, and TikTok - Live tweeting, backstage coverage, interview with celebrities - Produces crossmedia and transmedia content

Social Media at "A Noite É Nossa"

Record

2021-1 - 2021-5 · 5 mos

Sao Paulo, Sao Paulo, Brazil

- Produces content for social media of the program "A Noite É Nossa" at Record TV: Facebook, Twitter, Instagram, and TikTok - Live tweeting, backstage coverage, interview with celebrities - Produces multimedia content for Youtube and R7.com

Social media at "A Fazenda 12"

Record

2020-9 - 2020-12 · 4 mos

São Paulo, São Paulo, Brasil

Content Creator at Ambev

MÁQUINA

2019-2 - 2020-9 · 1 yr 8 mos

São Paulo

- Produces multimedia content and press release - Works with integrated communication: PR and social media strategies - Coordinates profiles of Linkedin executives

Reporter at Government of State of Sao Paulo

MÁQUINA

2018-1 - 2019-2 · 1 yr 2 mos

São Paulo

- Produces daily news and multimedia content (Lives, infographics, Landing Pages) - Covers governor's events and press conferences - Creates social media strategy

Freelance Reporter

Grupo Perfil

2018-11 - 2019-10 · 1 yr

São Paulo

- Writes for 'Aventuras na História' Magazine

Intern

Secretaria de Estado da Saúde de São Paulo

2016-5 - 2017-12 · 1 yr 8 mos

São Paulo

- News production for the web channel SP Saúde - Social media strategy

International Correspondent

TV Gazeta

2016-11 - 2016-11 · 1 mo

Morocco

- News coverage of the World Climate Conference (COP 22) held by United Nations (UN) - Works as an international correspondent for TV Gazeta and Rádio Gazeta AM