Otavio Janoski

VP of RevOps (Co-founder) @ Essent.IA

About

Having scaled my last two companies from zero to seven figures in ARR, I’ve experienced firsthand what a good GTM and marketing structure looks like. Also, I’ve been doing this for almost a decade.I've personally helped 800+ companies grow through growth marketing services. After operating across 45+ niches, you build scar tissue around growing businesses.Building several operations from scratch has given me a unique set of skills. This spans making 200+ hires and building teams of different sizes, up to 45 people; leading paid and organic media; closing high-value partnerships; retaining top clients; working directly in development; and defining how a company goes to market, with AI as part of the strategy.At my last company, I cut TTV from 6 months to 24 hours, leading the technical MVP and go-to-market of an AI that builds other AIs.I've also served as a mentor and advisor to 100+ SMBs and agency owners through 1:1 management consulting. Average revenue growth after six months was 3.6x.One of my favorite analyses is Cohort Retention, alongside unit economics. I like to say that marketing is responsible for the entire journey, from the first glance a client has at your company until they refer you. That includes sales, customer success, RevOps, and the list goes on.I gave my first lecture when I was 15. Since then, this has also been a passion of mine.Feel free to reach out via DM.---Keywords:Growth, Growth Marketing, GTM, Go-to-Market, Demand Generation, Customer Acquisition, Performance Marketing, B2B, B2C, DTC, SaaS, Revenue Growth, RevOps, Strategy, Product Marketing, Partnerships, Pipeline Generation, ARR, CAC, LTV, Retention, Startups, Scaleups, Head of Growth, Head of Marketing, Head of GTM, Head of Demand Generation, VP Growth, VP Marketing, VP GTM, CMO, CRO, Growth Director, Marketing Director, GTM Director, Growth Lead

Country

Brazil

City

Greater Curitiba

Industry

Marketing & Advertising

Skill

Unit Economics, Revenue Operations (RevOps), Product-Led Growth (PLG), Service-Led Growth (SLG), SaaS, Gestão de relacionamento com o cliente (CRM), Vendas, DTC, Marketing do consumidor, Assinaturas, Cross Channel Marketing, Marketing estratégico, SMBs, Otimização de conversão, Análise da competitividade, Planejamento de mercado, Insights de negócios, Análise de marketing, Métricas-chave, Marketing de produtos

Experience

VP of RevOps (Co-founder)

Essent.IA

2024-1 - 2026-1 · 2 yrs 1 mo

São José dos Campos, SP

Co-founded Essent.IA and worked across GTM, RevOps, and product development. I led the product vision behind an AI that builds other AIs, connecting market opportunities with product development and the way we took the product to market. Put simply, Essent.IA is an AI-native SaaS. It allows customers to deploy a WhatsApp sales or support agent in minutes through a conversational interface, already integrated with their ERP. I led the move from a service-led operation to a product-led model, shaping the technical MVP and GTM. This reduced time-to-value from six months to 24 hours. I also built a partner-led acquisition model through revenue-share partnerships, bringing in 400+ B2B clients in under six months at $0 CAC. The company reached seven-figure ARR within months.

Advisor

Fullzion

2024-7 - 2025-12 · 1 yr 6 mos

I worked 1:1 with 100+ SMBs and agency owners on growth, management, marketing, and go-to-market strategy. The work focused on the parts of the business that directly affect growth: positioning, acquisition, offers, sales, retention, team structure, org charts, and unit economics. Average revenue growth after six months was 3.6x.

VP of Growth & GTM (Co-founder)

Fullzion

2023-4 - 2024-7 · 1 yr 4 mos

Co-founded Fullzion and led Growth, GTM, and Revenue Operations. Fullzion is a performance and growth marketing consultancy. The challenge was to grow as fast as possible in specific niches while maintaining delivery quality and building its own acquisition engine. I led the commercial strategy across paid media, positioning, offers, sales, messaging, customer success, and retention. I worked with major Brazilian brands, from franchise networks to well-known experts, across 45+ niches and segments, including e-commerce, high-ticket sales, local businesses, and SaaS. I led the integration of three companies into one operation. Fullzion was formed through a merger involving Adix. I also built a cross-functional team of up to 45 people. Under my leadership, the company served 800+ recurring clients over its history, reached seven-figure ARR, and delivered triple-digit year-over-year growth.

VP of Growth & GTM (Founder)

Adix Tráfego

2020-6 - 2023-4 · 2 yrs 11 mos

Ponta Grossa, Paraná, Brasil

Founded Adix, a performance and growth marketing advisory firm focused on the infrastructure sector. The challenge was to move from a generalist agency model to a specialized operation with clearer positioning, stronger margins, and a repeatable way to grow clients. I led the strategy across acquisition, offers, sales, client onboarding, retention, and operations. I also built and led the sales and delivery teams, with a focus on profitability and revenue per employee. The company grew to 70+ active SMB clients and achieved 200% business growth. I also developed cohort retention analysis and onboarding programs that helped increase client LTV to more than 24 months. That accelerated growth revealed an opportunity to close key gaps by acquiring two complementary companies, which led to the creation of Fullzion.