Otari Leonidze (ოთარი ლეონიძე)

JSC GEPHA is the largest retailer in Georgia operating with two pharmaceutical retail chains: GPC and PHARMADEPOT. The company was created by the merger of JSC GPC and JSC ABC PHARMACIA, in February 2017. JSC GEPHA is a part of Georgia Healthcare Group, London Stock Exchange listed healthcare provider in Georgia with 25 % of market share in healthcare sector. Throughout the country we currently operate with more than 400 retail outlets (drugstores & pharmacies), which constitutes 33% of total market. The company has a wholesaler-retailer subsidiary in Armenia and Azerbaijan.

Pharmaceutical company that sells more than fifty pharmaceutical branded generics in nine countries. Planning, monitoring & reporting to senior management on the effectiveness of strategies that generates 1/2 of company’s income. • Supervising the staff of 35 employees and training of three different groups in sales and marketing to enhance performance. • Managing of several millions ($) portfolio with 15% CAGR. • Managing and developing the life - cycle of company products. • Developing and implementing of an effective communication and leading negotiations on behalf of the company.

• Identified key marketing opportunities and constructed marketing plan for launching new products. • Developed and implemented promotional and community relations events (more than 100 free medical inspections, local conferences and roundtables, acted as a speaker during product presentations, regional visits, etc.). • Prepared and contributed briefings, updates, brochures and alerts for distribution internally to members of the company and externally to clients. • Trained internal staff in product promotion.

• Promoted company products and negotiated with customers.