Ossama Eldeeb

Leading the Cisco MEA-TRC Partner Organization through the most significant transformation in its history of the Cisco's Partnership Program: Cisco 360.

Leading VMware’s partner organization in South EMEA (France, Iberia, Italy, METNA and SSA)

Co leading METNA (Middle East, Turkey and North Africa) DE&I (Diversity, Equity & Inclusion) POD (Power of Difference). Awarded EMEA POD of the year 2020.

Manage the Middle East, Turkey and North Africa partner organization including teams who manage partners, distributors and OEM alliances and commercial coverage. Additional stretch assignments: - Feb-May 18: Acting Saudi Arabia Country Director in the interim. - April-July 20: Acting North Africa, Levant & Egypt Country Director in the interim. Additional voluntary role: Co leads the Diversity & Inclusion team across METNA.

Awarded Channel rep of the year for 2014 across SEMEA, South Europe, Middle East and Africa. Drive large opportunities and incremental revenue through building strategic relationships with key corporate resellers (solution providers) with a prime focus on UAE, KSA, Egypt, Oman and Qatar as growth markets.

Set sales strategy and direction for AMD business across META. Rebuilding AMD component channel across META. Recruit, manage, coach and develop a team of employees and reps across META. Maintain executive level relationships among customers and partners. AMD spokesperson with press and representing AMD in trade shows and industry events.

Build and manage AMD component distribution channel in Egypt and overlook AMD overall business including notebooks, retail and government tenders and commercial business. Grew AMD market share in Egypt from 2% to 25% in 2 years.

Part of Middle East and Africa MEA HQ leadership team. Working with local Microsoft subsidiaries in Middle East and Africa to develop national PC initiatives targeting different verticals to increase PC penetration on national levels.

Responsible for sales and business development of the 4 top local OEMs in Egypt. Developed Student and Home PC initiatives with the Ministry of Education and MCIT which resulted in increasing Windows and Office attach rate from 30 % to over 50% in 1 year. Recruit and manager the COEM/System Builder channel expanding from 200 to over 500 active resellers through regular marketing activities, promotions and sales incentives.