Andrés Ospina

Leads Strategic Foresight Operations to define AI and UX objectives, anticipate market shifts, and translate future signals into actionable innovation roadmaps. Directs end-to-end foresight, design, and development methodologies, including scenario planning and product experimentation, to position AAA as a leader in mobility, travel, insurance, and roadside services. Manages innovation projects within the Futures Sandbox leveraging GCP, AgentSpace, IoT, and wearables to prototype next-generation member and leadership experiences. Oversees UX design and engineering initiatives, fosters cross-disciplinary collaboration, and builds a FuturesOps team to deliver AI-powered hyper-intelligence, real-time decision support, and personalized client experiences.

Leads the transformation of the omni-channel client digital experience. Has grown active users by 35%, reducing 1,500+ monthly call center inquiries, and saved $5M+ in third-party vendor costs by building a top-talent digital design team in-house. Built and scaled four high-performing teams across the U.S. and Canada in UX Research, UX Design, Design System, and UX Content, establishing Design Thinking, UX Operations, and the Roxbury Design System to support Business and Consumer digital properties across CNB. These teams enhanced design quality, operational efficiency, and business and consumer clients’ trust and value, driving retention and long-term business impact. Hired senior researchers, design managers, and front-end engineers, expanding specialized talent and maintaining 100% FTE retention over three years—delivering a strong, in-house creative capability that fostered cross-functional collaboration and business growth. Championed people-centered leadership by embedding core team values—starting with empathy to create a brighter career path for our talent, leveraging critical thinking for informed decisions, and embracing a "yes, and" mindset as our superpower for collaboration with tens of partners across the organization. Fostered agility through a fail fast, fail forward approach, creating psychological safety that empowers teams to take risks and innovate. Mentored and coached creative professionals, cultivating a culture of innovation, career growth, and design excellence.

RBC WMTS global Experience Design leadership, advice, and solutions. Accountable for all areas of design strategy and delivery including Strategic Foresight, Behavioral Economics, Service Design, Design Thinking, Design Ethnography, UX strategy, Usability testing, UX-UI Design, and UX Agility across Wealth Management projects. Founder of the X1 team, responsible for Xperience First culture transformation, strategy, delivery and new ways of working through enablement programs for Wealth Management Technology and Solutions. Learn more at www.xperiencefirst.com

Accountable for the development of a Design Thinking practice within Technology and Operations at RBC. Leads the delivery of Design Thinking projects across different lines of business and provide Design Thinking coaching and training to senior executives, groups, and teams. Andres is also a co-founder and a member of the core RBC Design Thinking CoE enterprise team.

• Business, customer and user research • Lead and manage the development of customer journeys and digital products design • Act as a team lead and mentor other peers in Design Thinking and UX Strategy • Continuously re-invent the digital vision of the future of the business and brand • Develop and execute digital experience strategies • Lead multidisciplinary teams on large client engagements • Re-invent the digital vision for the future of business and brands

• Design Community of Practice Establishment • Design Innovation and Strategy • Creative Direction • Art Direction • IA, CD, UX, UI Mentorship • Customer and User Research

• Institutionalization of Lean UX • UX Practice building • Lean UX methodologies design • Design Delivery Overseeing • UX Design team building • Product Mapping • User / Customer Research & Strategy

• Interaction Design course outline redesign • Design Thinking class methodology design • Students One on One Coaching • Class Cycle methods: Inspire, Challenge, Teamwork, Support, Trust, Build, Fail, Learn, Share. Repeat. • Class Culture: Design Thinking, sense-and-respond, peer-to-peer collaboration, feedback, and adaptation.

• Identify business requirements and translate them into product solutions. • Heuristics evaluations across Web, Intranet and Extranet digital properties. • Customer / User Research and UX definitions, presentations and approvals. • Design UX deliverables (wireframes, workflows, prototypes, etc.) • UI Design, develop and deliver front end assets (Comprehensive layouts, images, XAML, HTML, CSS, JavaScript, etc.) • Collaborate with engineering teams on design and development integration. • Create prototypes to explore design ideas, support usability testing and obtain buy-in. • Produce cross-browser and cross-platform, easy to read, semantic HTML markup and CSS, adhering to W3C specifications and best practices • Mentor junior collages

• Influence and drive decisions and outcomes related to project direction • Take lead in ensuring visual and brand consistency with all applications. • Identify strategic opportunities for competitive advantages based on findings. • UI / UX design • Front-end development in Visual Studio and SharePoint Designer for the .NET development team.

• Lean startup & Design Thinking Consulting • UX Strategy Consulting • Creative direction • Digital product strategy, design and development • Branding • Style guides design • Client management • Front end development • Agile methodologies • Video production and postproduction • Recruiting

• Content strategy, UI-UX creation, design and front end development of m.kia.ca mobile website • Generate creative solutions and new systems that will benefit the business using cutting edge technology. • Mobile Web Site UI Design, development and implementation. • Intranet and Extranet Applications architecture and UX design creation. • Create new or modify existing systems, programs, and user interfaces. UI coding, testing, implementation, and user testing demos. • Front end development using CSS3, HTML5, jQuery Mobile Framework, jQuery. • Front End and .NET Back End connection using Visual Basic Studio Express.