Oscar Mora

• Lead the commercial strategy and field execution for a national oncology and haematology portfolio [Marketing and National Sales], including solid tumours [ovarian, endometrial] and haematologic cancers [myelofibrosis, multiple myeloma]. • Support launch planning and readiness activities, including forecasting, internal alignment, and sales team preparation. • Partner with Medical, Market Access, Regulatory, and Insights teams to ensure alignment across planning and execution. • Engage regularly with global and regional teams to align local execution with broader brand strategies. • [Franchise of IO, I-PARP, ADC, JAKi and Biomarker Testing.]

This position was based in Brazil/UK. • Led a global campaign for the launch of a pivotal RSV study, achieving measurable increases in Share of Voice and brand differentiation across priority markets. • Translated market research and HCP insights into strategic messaging and content for global use, aligned to the brand’s scientific narrative and lifecycle priorities. • Coordinated with cross-functional teams [Medical, Access, Communications, and Regulatory] to ensure global-to-local alignment and executional excellence. • Managed creative and media agencies to deliver high-impact omnichannel assets under tight timelines and regulatory requirements. • Facilitated brand strategy transfer to key countries, supporting localisation and adaptation across LATAM, EMEA, and APAC. • Contributed to positioning efforts at the intersection of Respiratory diseases [RSV, COPD, Asthma] and co-morbidities, enabling differentiated messaging. • Co-lead with the Global Marketing Director, the global brand planning, forecast assumptions and strategic input for long-range planning for a blockbuster brand.

Secondment on: • I presented the regional strategic brand plan to marketing teams with the Director, with tactical areas to achieve business operations targets [Financial planning]. • I co-led the Franchise Meetings with the Director to exchange the best practices from countries, providing status of financial performance and updates from global campaigns and benchmarking top-tier countries. I facilitated two sessions with countries' success stories. • I reviewed countries' business plans, marketing budget and level of investment, and presented the analyses to senior stakeholders of potential areas to improve [e.g., better global alignment]. • I supported the Director in building Workshops for market analysis and challenge identification on portfolio strategy, market access [Market Access], medical initiatives, and finance. We produced a readout for the countries. We proposed 13-course corrections in three key markets. • I co-created the COPD disease awareness campaign, aligned to compliance and risk control framework.

Portfolio Manager [Regional Product Manager] for LATAM and Brazil. I was responsible for the strategic planning and tactical execution of Marketing campaigns for Innovative Products [Biologics: LUPUS, Severe asthma and Respiratory Inhalers: Asthma and COPD]. • Follow-up with LATAM countries' campaign implementation in the Sales Force and their respective multichannel KPIs • Supports the Regional brand strategy guaranteeing alignment to global branding and positioning, by providing a deep understanding of Regional cultures, economies and challenges among LATAM • Works in partnership with Product Managers in countries to set up and implement commercial tactics as mapped in the brand plans and campaigns, manage regional budgets and follow up proper resource allocation for brands [Countries Sales Reps Promo grids], also identifying synergies and sharing best practices during the Therapeutic Area Meetings across LATAM countries to increase effectiveness and efficiency in the execution • Executes the Regional brand strategy and works in close collaboration with Countries' Product Managers to prepare and implement commercial activities as defined in the brand plan, working within the agreed budget and resource allocation, continuously looking for synergies and sharing best practices across Operating Companies to increase effectiveness and efficiency • Supports the Launch Readiness omnichannel campaign implementation plan, emphasising commercial plans and product labels. Keep track of the Regional Launch Readiness Plan for the LATAM countries for New/Innovation Brands [Biologics and Respiratory] • Work along with cross-functional teams [Customer Engagement, Business Intelligence, Selling Excellence, Medical, Legal, Regulatory and Finance] to ensure brands achieve plans in LATAM Countries • Support the Regional Marketing director regarding brands and their respective market evolution status and corrective actions with the LATAM countries monthly.

• Created the strategic planning for prescription brands, promotional programs and tactical execution for the marketing mix • Conducted fieldwork to monitor salesforce needs, market opportunities, and customer insights and identify market trends • Stocks and demand monitoring, forecasts and adjustments to align business targets • Promotional and non-promotional content creation for the sales force, customers and institutions. I was in this position as a commercial trainee [Future Leader - high potentials programme].

• I did this position as a commercial talent trainee [GSK's commercial management rotational scheme, part of the Future Leaders Programme for the organisation].

Responsible for Leading, coaching and developing this team of 30 individuals to nurture people's growth, retain talent and create a robust, positive and purpose and performance-driven culture. • I managed a multicultural team successfully to coordinate enterprise technical services, meeting the operational targets since my first year with a 19% improvement in Customer Service Level Agreements, an improvement of 21% in telephony and 23% in electronic requests. • We coordinated approximately 12,000 monthly on-site visits with HP engineers for IT equipment and their replacement parts for Key Accounts in enterprise data centres; I improved the turnaround time [TAT] with a 3,4% bandwidth better Year Over Year. We have supported US geographical customers.

Founded by Harvard Business School [HBS]. Ranked 14th out of 110 students. Dean’s recipient letter. Member of the Business School Alliance for Health care Management [BAHM].

New strategies and organisational models are evolving how healthcare is managed, delivered, measured, and reimbursed. Lay the foundation for a value-based approach that benefits patients, your organisation, and the healthcare ecosystem.

Aspects of the drug discovery process, starting with target selection, to compound screening to designing lead candidates. Product registration and approval process after a drug is considered safe and effective from Phase 3 trials. The marketing strategy, pricing strategy and tactical plans as part of the drug commercialization process.

Exchange term. Global/International Marketing Courses. Winner of the Marketing Simulation Competition.