oscar karlsten

oscar karlsten

chief operating officer

About

Currently specialising in product management, business development, digital marketing, business intelligence & web analytics and technology. Professional background in all things digital; product- and process management, leadership, marketing, search engine optimisation and as a project manager with a strong professional and educational background in marketing, organisational culture and leadership. Specialties: Building high performing teams, product management, project management, managing technology & engineering teams, web analytics and conversion optimisation, organisational behaviour and leadership.

Country

malta

City

malta

Industry

internet

Skill

online marketing, digital marketing, online advertising, web analytics, web project management, social media, seo, digital media, social media marketing, sem, digital strategy, strategy, google adwords, strategic partnerships, wordpress, cms, internet strategy, team leadership, google analytics, analytics, product management, advertising, entrepreneurship, website development, display advertising, web 2.0, integrated marketing, search engine optimization, search advertising, website monetization, web content management, social networking

Experience

raketech group

chief operating officer

raketech group

2020-5 - Present · 6 yrs 5 mos
catena media

chief information officer

catena media

2018-4 - Present · 8 yrs 6 mos

* Part of the operational management team. * Currently leading all of our teams in Research & Development, Data & Analytics, Tech Operations, UX/Design and all of our outsourced development teams (100+ people in total). * Ultimately responsible for our product vision and roadmap for all of our platform products and technical infrastructure which serves all verticals and is one of the keys to create scalable growth for the group. * Responsible for the technical- and infrastructural integrations of multiple XXM EUR acquisitions. * Responsible for XXM EUR P&L.

google

account associate, adsense

google

2008-2 - 2009-3 · 1 yr 2 mos

* Google’s mission is to organize the world’s information and make it universally accessible and useful." * Worked within the AdSense OSO organization: * Focused on building strategic partnerships in the Nordic markets and thereby maximizing revenue for new and existing partners. * Working with dedicated AdWords team and international offices to develop the Nordic Content Network. * Coordination of cross-functional activities. * Market specialist on product projects and product launches, e.g. the launch of YouTube in Sweden.

avantime

digital strategist and smart creative

avantime

2014-1 - 2015-3 · 1 yr 3 mos

Avantime Group is a full service digital agency. We create synergies between our five business areas Management, Marketing, Media, Creative and Development to enhance competitive advantage and business value for our clients. We do this via effective digital solutions. We do websites based om EPiServer, Wordpress or Drupal, social intranets based on Microsoft SharePoint, iPhone- and Android-applications, web strategy and analytics, online marketing and creative strategy etc.

avantime

chief executive officer

avantime

2010-11 - 2013-12 · 3 yrs 2 mos

* Avantime Group is a full service digital agency. We create synergies between our five business areas Management, Marketing, Media, Creative and Development to enhance competitive advantage and business value for our clients. We do this via effective digital solutions. * Led the management team to drive the business forward. * Implemented new agile processes which effectively increased productivity and quality. Both for the development teams and organization. * Numerous organizational changes that affected efficiency, growth and employee happiness positively. * Did strategic consulting in client projects focused on digital and online communication to drive sales through digital plattforms * Presales work to "wow" future clients. . * Acted as account- and project lead for some of the company's largest clients. * Veckans Affärer/PAR crowned Avantime as one of their “Superföretag” 2012. Avantime grew from about 40 to 60 employees and annual turnover grew 41%

avantime

vice president avantime marketing

avantime

2009-10 - 2010-11 · 1 yr 2 mos

* Avantime Group is a full service digital agency. We create synergies between our five business areas Management, Marketing, Media, Creative and Development to enhance competitive advantage and business value for our clients. We do this via effective digital solutions. * Joined the management team. * Led a team focused on building online presence and increasing online conversions for our clients through web analytics, search engine marketing, search engine optimization, and social media marketing. * Presales work to "wow" future clients. * Develop and execute on online strategy and digital media campaigns to grow web site traffic for our clients. * Tracking, analyzing and optimizing traffic and digital campaigns (SEM/SMM) with the ultimate goal to increase conversion for our clients.

google

product specialist, adsense emea

google

2009-3 - 2009-10 · 8 mos

* Google’s mission is to organize the world’s information and make it universally accessible and useful." * Worked within the AdSense OSO organization: * Collaborate with engineering and product management to develop and launch AdSense products. * Analyse customer-driven feedback to drive product change for the needs of EMEA publishers. * Development and execution of operation support plans. * Formalization of business case analysis to assist in resource allocation decision.

google

technical team advisor, adsense

google

2008-8 - 2009-3 · 8 mos

* Google’s mission is to organize the world’s information and make it universally accessible and useful." Worked within the AdSense OSO organization: * Part of the global AdSense tech team. * Take care of internal escalations regarding product functionality and advanced implementations.

ione/iwon network

co-founder

ione/iwon network

2004-1 - 2006-9 · 2 yrs 9 mos

* Development of sports community website (Ione.se). * Lead a team of 16 writers to increase content. * Partner with similar websites to increase traffic via SEO efforts. * More information found on wiki.hattrick.org/Ione.se

toca boca

product owner - cross promotion

toca boca

2015-3 - 2015-12 · 10 mos

Toca Boca is an award-winning play studio that makes digital toys for kids. Our products encourage self-expression, imagination and unleashes kids' superpowers.

footytube

senior advisor

footytube

2009-10 - 2011-12 · 2 yrs 3 mos

Our mission - to create the worlds greatest online football community." Footytube works with a variety of partners to aggregate vast amounts of football data. This data includes football videos, news, podcasts, blogs, fixtures, results, odds, team stats, and much more. Footytube is a buzzing, vibrant community, with social networking features that you won't see anywhere else; from the unique, proprietary dreamfooty fantasy football game, user profiles with social media integration, to our fan traits and fan valuation leaderboards. We offer a place for football fans across the globe to come together and really connect and share their passion for the beautiful game, in a truly engaging environment.

Education

economics

business administration

universidad de málaga

universidad de málaga

bond university

bond university

marketing

2006-1 - 2007-1 · 1 yr 1 mo

Marketing (Master of Business) at Bond University

mid sweden university

mid sweden university

business administration

2003-1 - 2006-1 · 3 yrs 1 mo

Organization culture & Leadership (Bachelor of Science in Business and Economics with a Major in Business Administration) at Mid Sweden University

oscar karlsten's Contact Information

Email

******@***.com

Phone

(**) *** ****

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