Oscar A. Ibarra

- Scaled ARR from $20M to $32M in under 12 months, driving 40% YoY growth. - Shifted the business toward larger, enterprise-first deals, tripling ACV. - Restructured commercial terms to prioritize upfront payments (~70% of new contracts), improving cash flow and forecast reliability. - Implemented a MEDDPICC-led operating cadence to tighten deal quality and execution.

As a former client turned advisor, I've experienced the transformative impact of Dreamfuel's mental performance coaching for sales leaders and teams.

- Built Intercom’s LATAM business from the ground up, scaling ARR from ~$1M to $10M in under two years. - Designed the regional GTM model, including pricing, hiring, and local partner strategy. - Closed flagship enterprise customers that became foundational case studies for expansion. - Navigated regulatory, cultural, and operational complexity to establish a durable regional footprint.

- Led a team of 13 ICs and 1 Sales Leader across Enterprise, Mid-Market, and SMB. - Increased ARPA by 40% in 2020, consistently exceeding quotas despite macroeconomic headwinds. - Spearheaded acquisition of 300+ net new logos in 2020, fueling pipeline and revenue acceleration. - Mentored and promoted high performers into leadership roles, strengthening succession planning. - Partnered closely with Product and Marketing to align GTM and deliver stronger customer outcomes.

- Led a team of 9 Partner Managers overseeing 90 agency partners with a $600M annual quota. - Grew personal book of business 40%+ YoY, consistently averaging 105% attainment to revenue quota each quarter. - Partnered cross-functionally with Measurement, Creative, Product, and Leadership teams to remove blockers, unlock revenue, and increase client satisfaction. - Co-founded the Latin@ Facebook Chicago ERG, connecting and developing Latino/Hispanic employees and fostering a more inclusive community

- Multiple roles with progressive promotions, culminating as Major Account Sales Manager - Promoted 7 times in 7 years, advancing from Staffing Consultant to Major Account Sales Manager. - In final role, led a team of 8 Major Account Executives managing $4.5M in partnerships. - Delivered 34% YoY SaaS revenue growth and an 8% net revenue increase YoY. - Closed $600K in new business sales within 9 months. - Achieved #1 client retention across the division in 2016. - Multiple-time President’s Club Winner, recognizing consistent top-tier performance.

- Served as VP of the Board of Directors, helping guide organizational strategy and growth. - Coached 10U baseball team, developing young athletes in fundamentals, teamwork, and discipline. - Balanced leadership responsibilities while fostering a positive community and player development environment.

- Cut my teeth in door-to-door copier sales one of the toughest environments in sales. Excelled in building pipeline from scratch and was promoted into a downtown Chicago territory on a draw, a recognition of performance and grit. This role was a crucible for learning how to prospect, handle rejection, and win competitive business.

- 100% commission role that built the foundation of my sales career. Learned to prospect, build trust, and close business in a performance-only environment. Developed discipline, persistence, and consultative sales skills that I’ve carried throughout my career.

- First role out of college. Managed credit operations and customer portfolios in a high-pressure environment. Though challenging, it was an invaluable experience that taught me resilience, customer management, and the importance of process discipline early in my career.