Oscar Nande Ixtlahuac

National Product & Sales Manager Mexico @ DongCheng Global

About

Business leader with 10+ years of experience driving market entry, commercial strategy, and distributor development across Latin America, with a strong focus on Power Tools and Industrial Equipment. Proven track record launching brands from zero to scale, delivering sustained double-digit growth in highly competitive markets. Extensive experience across B2B, retail, and industrial channels (Home Depot, Walmart, Grainger, government contracts), managing pricing architecture (IMAP), P&L ownership, import/export operations, and cross-border negotiations. Recognized for strategic vision, data-driven execution, and cross-cultural leadership, particularly within global organizations. Core strengths: • Country & Regional Management (LATAM) • Market Entry & Brand Launch • Distributor & Key Account Development • P&L, Pricing & Margin Optimization • Retail, Industrial & Government Channels

Country

City

Mexico

Industry

Machinery

Skill

Country Management, LATAM Market Expansion, Channel Strategy (Retail & Industrial), IMAP Pricing Strategy, Import / Export Operations, Servicio de atención al cliente, Planificación estratégica, Ventas, Gestión y motivación de equipos, Dirección, Formación, Gestión de proyectos

Experience

National Product & Sales Manager Mexico

DongCheng Global

2025-6 - Present · 1 yr 4 mos

Mexico

Sales Manager Mexico

DongCheng Global

2023-4 - Present · 3 yrs 6 mos

Mexico

Key Account Manager

Veloci Group

2022-8 - 2023-9 · 1 yr 2 mos

Managed strategic accounts including Walmart, Coppel, GCC, and U.S. importers. Achieved 100% fill rate with zero penalties across top accounts. Led forecasting, sell-in/sell-out strategy, and production alignment.

JSS Territory Manager North

Milwaukee Tool

2018-11 - 2022-4 · 3 yrs 6 mos

Achieved +70% YoY sales growth, exceeding $1M USD annual revenue. Secured $1M+ USD in government and industrial contracts (CFE, SIAPA, Cemex, Bimbo, Pepsico). Managed 15+ distributors and key retail accounts. Expanded construction and agricultural segments, generating $500K+ incremental revenue.