Oscar Carpanini

IntelHouse helps lead-driven businesses generate and manage high-intent customer opportunities through performance marketing, exclusive lead programs and real-time delivery infrastructure. Within strategic partnerships, my work focuses on understanding commercial fit and building acquisition relationships around clear expectations. Areas of focus include: • Partner discovery and qualification • Customer acquisition strategy • Lead-buying requirements and criteria • Market, service and capacity alignment • Commercial onboarding and expectation setting • Sales conversion and follow-up considerations • Long-term partnership development • Cross-functional coordination with marketing and operations The goal is to create partnerships that work operationally and commercially, rather than prioritizing volume without fit.

• Managed and grew a portfolio of business accounts and partnerships, consistently meeting volume targets in line with company objectives. • Negotiated and closed contracts with clients, suppliers and affiliates, balancing commercial terms with relationship quality. • Monitored and reported on account activity and performance, identifying trends and emerging opportunities for growth. • Led regular partner review calls and meetings to maintain alignment, resolve issues and drive performance improvements. • Developed new business through networking and digital prospecting, pitching the company's offering to expand the client and affiliate portfolio. • Supported internal teams with technical onboarding tasks including postback setup, tracking pixel implementation and API integration preparation. • Monitored traffic quality, identifying and escalating instances of fraud and anomalous user behaviour.

• Managed a portfolio of client accounts with full ownership of revenue growth, day-to-day account health and client satisfaction. • Led publisher relationships, including contract negotiations, performance reviews and long-term partnership development. • Produced tailored media plans aligned to client lead generation objectives, matching campaign strategies to appropriate publishers. • Maintained accurate financial records across all accounts, tracking client spend against purchase orders and billable figures to ensure commercial accuracy. • Delivered pre- and post-campaign analysis, translating performance data into clear insights and recommendations for clients. • Accurately forecasted account revenue and opportunities, presenting findings in internal team meetings. • Raised and managed contracts for both clients and supply partners.

• Managed a portfolio of client accounts spanning a wide range of budgets and campaign demands, serving as the primary commercial point of contact. • Developed and maintained campaign budget plans aligned to commercial agreements and SLA targets, ensuring financial performance across all accounts. • Proactively identified and secured rebooking and up-weight opportunities, contributing to revenue retention and growth. • Conducted regular forecasting meetings with publishers and supply partners to ensure inventory availability and budget alignment ahead of key campaign periods.

• Led and developed a team of operations executives, overseeing end-to-end delivery of programmatic ad campaigns to ensure KPI and margin targets were consistently met. • Designed and delivered onboarding and ongoing training programmes for new hires, accelerating time-to-productivity and raising team capability. • Owned campaign performance tracking and financial reporting, producing regular reports for both client-facing and internal finance stakeholders. • Negotiated with publishers and supply partners to secure inventory deals aligned to campaign objectives, improving delivery quality and commercial outcomes. • Acted as a key internal advocate for process and technology improvement, providing the tech team with structured feedback on system inefficiencies and evaluating new tools for potential integration. • Engaged directly with agencies, clients and sales teams to contribute to campaign planning and technology strategy for upcoming activity.

• Planned, built, trafficked, optimised and reported on programmatic display and native advertising campaigns across multiple DSPs and SSPs, including DV360, AppNexus and Verizon. • Optimised live campaigns to achieve margin targets while consistently meeting or exceeding client KPIs. • Used Excel to analyse large volumes of campaign data, surfacing actionable insights and informing strategic recommendations for clients. • Managed simultaneous campaigns across varied budgets and verticals, maintaining quality and performance at scale.