Osama Abdul Rasheed

Leading the marketing vision and execution across Loop Ventures’ diverse portfolio of brands — from strategy and concept development to full-scale production and public presence. My role unites creativity, strategy, and business intelligence to build brands that lead markets and move people. Core Responsibilities: Brand Crafting & Development: Build and evolve brand identities from the ground up — defining their tone, visual language, and strategic positioning in the market. Marketing Strategy: Develop data-driven, insight-led marketing plans that align with business growth objectives and investor vision. Creative Direction: Oversee concept creation, campaign art direction, and storytelling across digital, print, and experiential mediums. Production & Post-Production: Manage the entire creative pipeline — from on-ground shoots and media production to editing, color, and post-release optimization. Public Relations & Communication: Shape public perception through strategic media outreach, partnerships, and event activation. Integrated Campaign Management: Orchestrate performance, content, and brand campaigns that deliver both awareness and measurable ROI. Brand Strategy Leadership: Guide multi-brand positioning, rebranding processes, and market entry strategies across Loop Ventures’ portfolio. I lead with a mix of strategic insight and creative intuition — ensuring every brand we build doesn’t just look good, but grows strong.

Leading the full marketing ecosystem across COA Holding’s portfolio — from strategy to execution. My role bridges creativity and performance, ensuring every campaign, brand story, and production output reflects both innovation and measurable impact. Key Areas: Marketing Strategy & Management: Oversee brand positioning, go-to-market strategies, media planning, and cross-channel performance. Creative Direction: Guide concept creation, campaign narratives, and visual identity across all digital and offline touchpoints. Production & Post-Production: Manage internal and external production teams for high-end photo, video, and digital content — from ideation through editing and final delivery. Public Relations & Communications: Build brand reputation through strategic partnerships, media relations, and event presence. Cross-Department Leadership: Collaborate with sales, operations, and product teams to align business goals with marketing initiatives. Driving growth through a mix of strategy, storytelling, and precision execution.

Studied Law at Cairo University