Osama Nadeem Sheikh

In this role, I share knowledge on innovative techniques that help entrepreneurs grow and improve their businesses with strong marketing and business strategy.

I expanded the market for Nadeem Surgical Corporation by generating new business while overseeing operations. I maximized return on investment with increased profit revenue and controlled costs strategy. My team and I developed and delivered engaging social media campaigns and public relations initiatives for continued growth. My key accomplishments include: ● Led Asia-Pacific focused international marketing campaign with trade shows in Singapore and Osaka. ● Diversified risks associated with the North American market by securing business with REDA Instruments Asia Pacific and Aster Medical. ● Differentiated flagship line from low quality products and gained interest from premium players through “Premium Economy” re-branding and re-positioning strategy. ● Developed system to automate labour attendance and company

I served as a member of the executive council responsible for review and decision making for the organisation. We collaborated on organising and planning for associated events. My team and I were successful in monetizing the LSE Pakistan Week.

As a trainee, I optimized my opportunity to expand my knowledge and skill level to successfully transition into operations management. I developed business relations managing Key Accounts in North America and Japan while expanding knowledge in real world applications of business strategy and performance improvement metrics.

My team and I proved successful driving average sales to a 27% increase by devising and implementing new annual sales strategy, securing and building relationships in the Automotive and Aerospace Coatings division. I developed, collected, and defined key metrics to ensure client satisfaction. I also countered a rival brand’s claim that our product was too expensive by redefining the pricing pitch based on data statistics that proved our brand to be more cost effective than the competition.

Contributed research on: - The Memogate Incident - The Nato Salala Checkpost Attack - PTI's October 2011 Lahore Jalsa Published on the Newsweek Website - News story about Pakistan Blog Awards

Two-year MBA alternative. Areas of Interest and Concentration: - Marketing and Strategy - Digital Business and Technology - Operations Management Masters Consulting Project: - Consulted with Skanska A.B to help quantify the impact of health, safety and environmental protection measures initiated by the company (Distinction) Masters' Dissertation: - Exploring Consumer Use of Wearable Technology: The Case of Fitness Trackers (Distinction) Other accomplishments: - Distinction in Quantitative Analysis in Management