Osama Diab

- Lead UX/UI design initiatives across digital products, translating business requirements and user needs into intuitive, scalable experiences. - Define UX strategy, information architecture, user flows, wireframes, prototypes, and high-fidelity UI designs from discovery through delivery. - Lead and mentor designers, establishing design standards, review processes, and best practices to ensure consistency and quality.

Client/Platforms: Absher Platform & App / GOSI. Making a digital ecosystem intuitive for all users. My focus has been removing friction from high-stakes transactions so millions of citizens can navigate government services effortlessly. • Scale & UX Architecture: Owned the end-to-end experience for the Absher Platform (10M+ users), using continuous testing and behavioral data to compress iteration loops by 30%. • Design Systems: Built a scalable enterprise framework of 200+ documented Figma components, cutting design-to-development handoff friction by 40% across 5+ platform touchpoints. • Compliance & Leadership: Aligned product strategy across 8+ engineering squads using high-fidelity prototypes while ensuring 100% strict compliance with Saudi DGA Standards and WCAG Accessibility.

Client/Platforms: Ministry of Communications / Watheeq Capital. My mission here was to humanize these dense spaces—bridging the gap between back-end data and how people actually think. • Fintech & UX Research: Led deep discovery, journey mapping, and heuristic evaluation for complex financial workflows, boosting overall platform NPS by 15 points. • Interaction Design: Streamlined 30+ data-heavy transaction flows into clear, low-friction Figma prototypes, reducing user task-completion times by an estimated 20%.

Client/Platforms: Ministry of Energy (Saudi Arabia). Build cross-functional alignment. By creating a shared visual language, we unified their internal products and brought a human touch to government portals. • Award-Winning UX: Won Best User Experiences & Design System 2021 —a design award granted Energy Ministry-wide — for a unified design system adopted across 3+ internal product teams. •Portal Redesign: Redesigned the government portal with responsive web principles, serving 1M+ users at full DGA compliance. • Product Strategy: Facilitated design thinking workshops and executed deep competitive analysis to shape product strategy from day one.

Client/Platforms: Ministry of Interior. This role was about creating highly reliable mobile experiences for high-traffic environments where speed, accessibility, and structural clarity are paramount. • Mass-Scale Mobility: Designed the user journeys and mobile architecture for the Makkah App, scaling the platform to reach over 5M+ global users. • UX Validation: Conducted continuous UX research, usability design, and wireframing to validate and refine complex public-sector workflows before engineering deployment.

Here, I turned a top-5 Saudi real estate firm’s corporate presence into a fully realized, user-centric digital product strategy. • Product Design: Handled the complete design lifecycle, moving from core brand identity architecture straight through to responsive web platform deployment. • Visual Delivery: Produced structural branding guidelines and highly detailed corporate visual reports for both internal leadership and external stakeholders.

This role taught me how to connect creative design with emotional hooks that drive real business revenue. • Growth-Driven Design: Designed the Tamweel Aloula campaign, yielding a 16% lift in sales velocity, while shaping cross-sector branding for Al-Kifah Schools. • Award-Winning Art: Recognized with the 'Best Design' award at the 2013 Riyadh International Book Fair for a premier book cover design.