orlando machado

group chief data scientist

About

20 years of bringing data to life, working at board level with major organisations in the private and public sectors. Now leading a team of data scientists, statisticians, insight analysts and targeting specialists for the UK's largest insurer, putting customer data at the heart of a global digital transformation initiative. Speaker at industry events, including: Nimbus IGNITE 2016; Chief Data Officer Forum 2016; The Insight Show / Marketing Week Live 2016; EU Data Forum 2015; Chief Data Officer Summit 2014 & 2015; ad:tech London; Data & Advanced Analytics 2015; Action & Analytics in Big Data. In previous adventures, I've been: - Chief Data Scientist at MoneySuperMarket, the UK's largest price comparison website - Head of Customer Insight at dunnhumby, a company at the cutting edge of data science for more than 20 years - Head of Analytics at Wunderman, one of the world's largest communications agencies. And – once upon a time – a statistician working in academia.

Country

united kingdom

City

london

Industry

marketing and advertising

Skill

analytics, customer insight, segmentation, database marketing, direct marketing, crm, predictive modeling, strategy, customer analysis, data analysis, campaign management, loyalty programs, data mining, market research, public speaking, data science, loyalty marketing, advertising, email marketing, integrated marketing, management, machine learning, digital marketing, digital strategy, analysis, marketing strategy, neural networks, artificial intelligence, customer relationship management, leadership, online advertising, sas, e commerce, marketing, predictive analytics

Experience

head of analytics, wunderman

wpp

2001-1 - 2006-1 · 5 yrs 1 mo

Member of Wunderman UK Board, leading a team using data-driven insights and statistical techniques to create better marketing strategies.

non executive director

neos insurance

2019-1 - Present · 7 yrs 9 mos

Technology / Insurtech and IoT startup. Combines smart, connected home devices (eg security cameras, leak sensors) with home insurance.

head of digital and non-food solutions

dunnhumby

2011-1 - 2012-1 · 1 yr 1 mo

Led the analytics strategy to support dunnhumby's growth into online and non-grocery businesses, including development of new Intellectual Property on recommendation engines.

head of insight analysis

dunnhumby

2006-1 - 2011-1 · 5 yrs 1 mo

Took responsibility for all dunnhumby's analytics output in the UK, across Tesco, CPG and other clients, having joined dunnhumby to lead the Communications and Media analytics team.

capacity analyst

bbc

1998-1 - 2001-1 · 3 yrs 1 mo

Modelling and forecasting the demand for tech services, at a time when the BBC was transforming its relationship with technology.

statistician

university of leicester

1996-1 - 1998-1 · 2 yrs 1 mo

Used cutting edge – for 1996 ;) – simulation techniques to forecast the demand for specialist health services, to plan budgets for Leicestershire Health Authority. Also taught statistics to undergraduates and medical professionals.

group chief data scientist

aviva

2016-1 - Present · 10 yrs 9 mos

head of customer science

moneysupermarket.com

2012-1 - 2015-1 · 3 yrs 1 mo

Hired by the CEO to build a world-class data science, analytics and customer insight team.

advisory board member

european data science academy

2015-1 - 2018-1 · 3 yrs 1 mo

Helping set the agenda for data science education across Europe.

chief data scientist

moneysupermarket.com

2015-1 - 2016-1 · 1 yr 1 mo

Responsible for data-driven insight, innovation and monetisation for one of the UK's largest digital businesses. Used data science to drive customer-centricity for MoneySuperMarket and its partners.