Ophera Wu

Lead digital & social communication of Training category, sport performance marketing, reporting to brand marketing director - Digital strategy developing and execution for training men & training women categories - Digital campaign management from campaign brief, plan to execution, including digital media buy, creative works production and social communication. - The deliverables included but not limited to online/mobile advertising, search engine marketing, online advertorial and activation, KOL shooting, H5 site development, social content creation, social community cooperation, etc. - E-Commerce team collaboration - Full control of budgets and expenses of digital campaigns TVC & Key visuals creative development and production for Training category - Rich experience in ATL creative production from planning to execution - Budget control for all ATL production works

Prepared and executed all brand and product campaigns for Training category Led product launch plans for Kids/HW category - TVC & key visuals creative development and production - Manage, monitor and develop all kinds of ATL materials, including TVC, Print ads, Outdoor - Fully involved in planning & execution for PR events and media buy plans; responsible for advertorial development - Help to negotiate for endorsement contract; responsible for communication with celebrity’s team for shooting communication