Ooi Wai Cheuck

1) Leading a team of media managers and planners, overseeing 360-degree media planning across traditional and digital platforms. 2) Driving business growth by ensuring media strategies align with client objectives while optimizing operational efficiency. 3) Accountable for team P&L, maintaining an healthy margin through strategic cost management. 4) Successfully secured new business through data-driven strategic pitches and innovative media solutions.

1) Managed an integrated media planning team, servicing clients across Oil & Gas, Utilities, FMCG, Insurance, and E-hailing industries. 2) Strengthened client relationships and led key pitches, securing 3 out of 5 accounts. 3) Cross-sold creative capabilities, increasing account profitability by 37%.

1) Oversaw media planning and client servicing for key accounts. 2) Led high-stakes pitches, integrating media and creative capabilities to provide holistic solutions for clients. 3) Focused on growth strategies that drove revenue and business expansion.

1) Led media planning, strategy, and execution for branding and SME acquisitions under Maxis. 2) Managed a hybrid team covering traditional and digital media. 3) Optimized media investment strategies to enhance cost efficiency while driving client KPIs.

1) Took full ownership of client relationships, managing end-to-end media strategy and execution. 2) Led the integration of online and offline media strategies, ensuring cohesive and effective campaigns. 3) Developed data-driven media solutions that improved audience targeting and campaign performance. 4) Managed key accounts, optimizing digital media investments for maximum efficiency. Awards During This Role: 🏆 Customer Experience – Silver (Appies 2021) 🏆 Digital and Social – Gold (Appies 2021) 🏆 Digital and Social – Silver (Appies 2021) 🏆 Marketing Innovation – Silver (Appies 2021) 🏆 Adtech/Martech – Silver (Appies 2021)

1) Drove the integration of online and offline media, ensuring seamless cross-channel strategies. 2) Collaborated closely with leadership, executing digital plans with oversight while refining campaign strategies. 3) Played a key role in developing innovative approaches for campaign performance tracking and optimization. Awards During This Role: 🏆 Best Use of Digital Innovation – Non-Profit / Pro-bono Campaigns (D-Award 2020) 🏆 Excellence in Data-Driven Marketing (Marketing Excellence Awards 2020) 🏆 Excellence in Influencer Marketing (Marketing Excellence Awards 2020) 🏆 Excellence in Marketing to a Specific Audience (Marketing Excellence Awards 2020) 🏆 Excellence in Programmatic Marketing (Marketing Excellence Awards 2020) 🏆 Most Effective Use – Consumer Insights and Analytics (Markie 2020) 🏆 Most Effective Use – Social Media (Markie 2020) 🏆 Best Use of Data (D-Award 2020) 🏆 Best Use of Digital Innovation (D-Award 2020) 🏆 Best Use of Mobile (MDA - D Awards 2018) 🏆 Best Use of Apps/Mobile (Markies Awards 2018)

1) Managed strategic media planning and buying for various clients, optimizing media investments across multiple channels. 2) Developed data-driven audience targeting approaches to enhance campaign effectiveness. 3) Collaborated with creative and digital teams to ensure integrated media execution. Awards During This Role: 🏆 Best Integrated Media Campaign (MDA Awards 2018) 🏆 Best Use of Programmatic (MDA Awards 2018) 🏆 Campaign That Drives Commerce (Malaysia Media Awards 2017)

1) Supported the execution of media strategies across traditional and digital platforms. 2) Assisted in campaign performance tracking and optimization to ensure KPIs were met effectively. 3) Conducted media research and competitive analysis to refine planning insights. Awards During This Role: 🏆 Best Use of Social Media (MDA Awards 2016) 🏆 Best Digital Campaign (MDA Awards 2016) 🏆 Best Use of Branded Content (Malaysia Media Awards 2016) 🏆 Best Use of Out of Home (Malaysia Media Awards 2016) 🏆 Best Integrated Marketing Campaign (Dragon Awards 2016) 🏆 Best in Online Content (Golden Globe Tigers Award 2016) 🏆 Best Use of Search Engine Marketing (Golden Globe Tigers Award 2016) 🏆 Dynamic Master Award (IPG Mediabrands 2016)