Onur Boyaci

Developing seasonal marketing calendars for key product launches and wider tactical campaigns. Managing the process including the development of creative concepts and assets, content , influencer marketing, social media and PR. Working with retail partners such as Gratis, Trendyol,Amazon and Hepsiburada was key to the success of this calendar. Providing collaborations related to the sales network on the global market.

Responsible for retail, e-commerce and marketing development and account management for all clients. Serving, designing communication strategies, creative ideas, and channelling independent project development. Have a vast expertise in ATL, BTL, digital, social, creative technology, marketplace, and shopper marketing. Managing end-to-end e-commerce operations, including inventory management, order fulfillment and customer service, ensuring a seamless customer journey. Conducting market research and competitor analysis to identify trends and opportunities, resulting in the launch of a successful influencer marketing campaign. Media Consulting for UK-EU-MENA and Turkey regions, social media management and advertising, online and offline media planning and buying, and creating a new brand strategy for start-ups. Developing and executing comprehensive e-commerce strategies and utilizing data-driven insights to refine marketing strategies.

Managing all online and offline media planning and buying processes for Turkey and 22 Countries (CIS, MENA, BALKANS, ASIA region) with media planning agencies as below mentioned: Carat / Dentsu Aegis Network Universal McCann Managing the process of indoor advertising to improve store footfall with mall management as more than 200 in Turkey and 100 abroad. Key Responsibilities: • Development and implementation of online and offline media planning and purchasing targets. • To utilize Google Analytics and other analytical tools to track and report on campaign performance, making data-driven adjustments to maximize results. • Conducting market research and competitor analysis to identify trends and opportunities, resulting in the launch of a successful influencer marketing campaign. • Managing a marketing budget, optimizing spending to achieve a 10% increase in ROI. • Reaching the yearly CPP and GRP / Reach target for TV ads. • Reaching the target of yearly Engagement, Reach, CTR, CPC, CPM and Unique users for Digital ads. • Reaching the yearly offline target (in Turkey 250Mio) and e-commerce traffic (120Mio) by collaborating with product, retail, and e-commerce teams. • Managing media agencies that the company operates in 24 countries. •Using all communication media channels for campaigns, according to target audience media consumption for all campaigns. • Leading the team to communicate with agencies and Shopping Mall Management.

Managing online and offline media planning and buying processes for Turkey and 14 Countries (CIS, MENA, BALKANS, ASIA region) with media planning agencies as below mentioned: Speed Media OMD Managing the process of indoor advertising to improve stores footfalls with mall management as more than 200 in Turkey and 100 abroad. Managing brand collaborations for all countries. The brand names are Cinemaximum, TAB Gıda, TatilSepeti (Turkey) Mc Donalds, KFC, GeoCell, Mendy’s, Dunkin Donuts (International) Key Responsibilities: • Development and implementation of media planning and purchasing targets. • Reaching the yearly CPP and GRP / Reach target for TV ads. • Reaching the yearly offline target (in Turkey 200Mio) and e-commerce traffic (85Mio). • Managing agency relations that work for 14 countries. •Using all communication media channels for campaigns, according to target audience media consumption for all campaigns.

Managing online and offline media planning and buying processes for Turkey and 14 Countries (CIS, MENA, BALKANS, ASIA region) with media planning agencies as below mentioned: Speed Media OMD Managing the process of indoor advertising to improve stores footfalls with mall management as more than 200 in Turkey and 100 abroad. Managing brand collaborations for all countries. The brand names are Cinemaximum, TAB Gıda, TatilSepeti (Turkey) Mc Donalds, KFC, GeoCell, Mendy’s, Dunkin Donuts (International) Key Responsibilities: • Development and implementation of media planning and purchasing targets. • Reaching the yearly CPP and GRP / Reach target for TV ads. • Reaching the yearly offline target (in Turkey 200Mio) and e-commerce traffic (85Mio). • Managing agency relations that work for 14 countries. •Using all communication media channels for campaigns, according to target audience media consumption for all campaigns.

Managing Online and Offline Media Planning and Buying processes abroad Countries (CIS , MENA, KSA region) with media planning agencies as below mention: Publicis Hepta Zenith Optimedia OMD Other Local Agencies Key Responsibilities; • Development and implementation of Media planning and purchising targets. • Reach the target of yearly CPP and GRP / Reach for TV ads. • Using TV and Online communication media channels for campaigns.

Managing export and import documentry processes