Omnia AlQabani -MBA, PCM

Data-driven Marketing Manager with 7+ years of experience in developing market strategy, leading high-impact campaigns, and driving revenue growth. Expert in leveraging data analytics and market research to optimize marketing-sales funnels and inform strategic decision-making. Proven leader skilled in budget management, cross-functional collaboration, and building strategic partnerships to enhance brand visibility and profitability.

Led end-to-end marketing strategy and execution for all product lines within the KSA market, driving brand awareness and market share growth in the luxury fragrance sector. Managed comprehensive marketing budgets for campaigns, product launches, and promotional activities, ensuring optimal ROI and adherence to financial targets. Developed and launched successful multi-channel campaigns, integrating digital, social, and in-store activations to elevate brand presence and drive consumer engagement. Conducted in-depth market research and competitive analysis to identify emerging trends, consumer preferences, and strategic growth opportunities within the KSA and GCC perfume market. Collaborated cross-functionally with Product Development, Sales, and Retail teams to align marketing initiatives with business objectives and product lifecycles. Analyzed marketing campaign performance using key metrics, providing data-driven insights to optimize strategies and maximize brand profitability.

Oversaw daily operations across multiple departments, ensuring optimal performance and adherence to company policies and standards. Led cross-functional teams to drive process improvement initiatives, fostering a culture of continuous improvement and innovation. Managed the organization’s budget and resource allocation, optimizing expenditures while maintaining quality and service standards. Monitored industry trends and market conditions to identify strategic opportunities for revenue growth and competitive advantage. Managed marketing and sales budgets, optimizing resource allocation and expenditures to maintain quality and service standards. optimizing processes of sales operations, implementing technologies and driving revenue growth through strategic analysis and operational excellence. communicate and collaborate with a proven ability to build and maintain strong relationships with stakeholders.

Operational Efficiency: Streamlined office workflows and optimized resource allocation to maximize productivity and achieve organizational goals. Budget Management: Developed and managed budgets, negotiated with vendors, and implemented cost-saving measures to ensure cost-effectiveness. Marketing Support: Provided logistical and administrative support to the marketing team, including coordinating meetings, managing calendars, and assisting with campaign organization. Cross-departmental Collaboration: Facilitated communication and collaboration between departments to align on priorities and achieve shared objectives. Event Management: Planned and executed company events, including managing logistics, coordinating resources, and ensuring positive attendee experiences. Data Analysis & Reporting: Tracked key performance indicators, analyzed data to identify trends and areas for improvement, and generated reports to inform decision-making.

Developed detailed reports and presentations to communicate research findings and actionable recommendations to stakeholders. Segmented target markets based on demographic, psychographic, and behavioral factors to tailor marketing strategies. Collaborated with cross-functional teams in marketing, sales, and product development to ensure research alignment with business objectives. Evaluated the effectiveness of marketing campaigns through pre- and post-campaign analysis to optimize future initiatives.

Built strategic partnerships with retail distributors and store chains to expand product presence and enhance brand visibility. Conducted market research and feasibility studies to support product launches and territory expansion plans within high-potential retail zones. Monitored and optimized retail channel performance, providing insights to management through regular reports on KPIs, ROI, and customer engagement metrics. collaborate effectively with others to achieve shared goals and promote cultural understanding: coordinating events like the 'Sinai Carnival' and 'Come and Visit Fayoum. coaching & presenting at various university events for the 'Egyptian Values' program, I am passionate about fostering positive social impact and empowering others through communication and education.