Omer Shimron

• Develop the distribution channel in Europe Region, maintaining and building the relationships with distributors, resellers, local councils, government agencies, corporations, low-vision and Education organizations, clinics and hospitals, health insurances. • Direct management of 5 Country Managers (overall management of 30 team members in 9 countries, 2 offices) • Writing the work plan (millions of Dollars per year) and managing the company budget. • Defining KPI's (service, sales, inventory, conversion rates) and managing the control system for attaining targets. • Management of the marketing budget and activities to support the sales. • Participating in Fairs and conferences around Europe presenting our products to End users and potential partners. • Identify new business development opportunities for cooperative ventures with business partners that align with the company's strategy and vision in the European region. • Leading and managing the Reimbursement and Tenders processes in the Region. • Achieve the company sales targets/strategies by ensuring the implementation in each country

•Setting the company's sales and marketing strategy, and its short- and long-term vision. •Direct management of 6 BU managers (management of 130 team members: Sales and Sales Admins) •Writing the work plan (millions of shekels per year), and managing the company budget (including salary expenses). •Defining KPI's (service, sales, inventory, conversion rates) and managing the control system for attaining targets. •Management and overall responsibility of 30 stores/clinics in Israel. •Training store managers, sales mentoring, assigning targets, closing complex deals. •Full P&L management to the net profit line. •Daily interaction with the global HQ, including presentation of the periodic Business Reviews on various goals around the world. •Working jointly with the Finance and Purchasing department to approve agreements for large-scale projects. •Identification, retention and development of cooperative ventures with business partners that support the company's strategy and vision (risk mitigation). •Management of marketing in the unit. •Member of senior management, reporting directly to the CEO. Significant Achievements •Company revenues increased by 200% over 5 years conversion rate and profitability by 15%, following introduction of a more efficient marketing plan, building a new managerial backbone focused on targets and sales, training the sales managers to improve sales quality in the stores, and re-opening existing commercial agreements. •Creating unique growth engines – working with companies that have similar target audiences. •Assimilation of managerial tools and technologies (SAP) for measurement and control of sales quality, including customer journey.

•Manager of the sales and the commercial team, including commercial managers, sales managers, regional account managers, field managers – a total of 50 employees. •Managing sales scale of 350 million NIS a year, setting periodic targets, preparing promotion cycles. •Full Commercial Responsibility for all of P&G and Food portfolio in Super-Pharm •Negotiating with senior-level personnel and closing annual joint business plans. •Building and managing annual campaigns, planograms – visibility at sales points, advertising. •Reports analytics, including business insights (scorecard, market shares, sales mix, etc.) and implementing action plans. •Building and in charge of an annual budget of millions of shekels.

•Building the strategy of the brands in the local market and in the various channels in accordance with company requirements. •Managing the launch of new products, including building a large budget, sales, distribution, in all sales channels in the market, defining schedules, building tools for monitoring and control. •Building sales projections and planning inventories (based on volume of sales estimated- millions of shekels per year). •Building sales campaigns using annual strategic planning according to entry to new markets, competitiveness, seasonality, shelf life, target audiences, sales channel. •In-depth analyses of the efficiency of the promotions and campaigns at the channel level.

•Managing the commercial agreements of P&G products with large accounts in the 4th chain. •Building the annual plan with customers (JBP), launching products, managing sales and promotions campaigns. •Direct management of the entire sales team in the channel – 8 commercial managers around the country, which included reaching and monitoring sales targets, availability, distribution, mentoring and professional support. •Planning and managing large budgets

•Direct commercial responsibility for the biggest customers of 4 Chain and Super-pharm. •Focus on reaching sales targets and driving on-going improvement of in-store visibility with emphasis on distribution, availability, correct shelving and getting maximum second points of sale. •Budget Management and debt Collection

Delegation of 32 students | Raising relevant sponsorships Full responsibility for the delegation at the operational and day-to-day level, arrival interviews, preparatory session headed by the Israeli Ambassador to China.