Ömer Faruk Günay

Marketing Director @ Çilek

About

I am a marketing and communication leader with nearly 20 years of experience in corporate organizations, working across retail, FMCG, design, and luxury sectors. Throughout my career, I have treated marketing not as a campaign-driven function, but as a strategic growth capability closely tied to business objectives. I have led brand positioning, integrated communication strategies, team and agency management, as well as budget planning and performance measurement. I am now interested in applying this experience through more flexible and hands-on working models, while remaining open to senior marketing leadership roles within established companies. I am also interested in working closely with teams that are bringing products to market and need clear positioning, structure, and momentum. I value environments where strategy turns into execution, communication creates measurable impact, and growth is clearly defined and tracked.

Country

Türkiye

City

Istanbul

Industry

Retail

Skill

Google Analytics, AI for Google Analytics, Product Marketing, Product Launch, Generative AI, Generative AI for Marketing, Marketing Analytics, Content Creation, Storytelling, Writing, Interviewing, Client Communication, Customer Satisfaction, Agency Development, Event Management, Marketing Campaign Management, Digital Communication, Reputation Management, Content Strategy, Social Media Communications

Experience

Marketing Director

Çilek

2024-11 - 2025-11 · 1 yr 1 mo

Istanbul, Türkiye

• Led the company’s overall marketing and communication strategy across retail and digital channels • Designed integrated marketing plans aligned with brand and commercial objectives • Managed annual marketing budgets with a focus on efficiency and performance • Worked closely with internal teams and external partners to drive execution and consistency

Marketing Manager

NURUS

2023-7 - 2024-10 · 1 yr 4 mos

Istanbul, Türkiye

• Led brand positioning and marketing communication strategies in B2B and design-focused markets • Developed integrated communication plans across digital, events, and physical touchpoints • Collaborated closely with sales and internal stakeholders to support business growth • Managed agencies and external partners to ensure brand consistency and quality execution

Marketing Manager

Parla

2021-9 - 2023-7 · 1 yr 11 mos

Istanbul, Turkey

• Built the marketing function from the ground up • Developed go-to-market and communication strategies for international markets • Led brand communication across the US, UK, and European regions • Managed digital marketing channels to increase visibility and demand

Marketing Manager

AlkonGroup

2019-2 - 2021-9 · 2 yrs 8 mos

Istanbul, Turkey

• Managed marketing strategies for multiple luxury brands in the Turkish market • Designed high-end brand communication and experiential marketing initiatives • Coordinated digital marketing and e-commerce-related projects • Worked closely with global brand stakeholders and local partners

Marketing Communications Manager

MADAME COCO

2014-2 - 2019-2 · 5 yrs 1 mo

Istanbul, Turkey

• Established and led the marketing communication function • Developed SEO, SEM, and performance marketing capabilities • Managed social media, digital campaigns, and agency relationships • Supported brand growth through integrated communication strategies

Corporate Communications Specialist

TAV Airports

2013-1 - 2014-2 · 1 yr 2 mos

Istanbul, Turkey

• Managed corporate social media channels and website content • Coordinated digital agency relationships and reporting processes • Supported corporate communication and reputation initiatives

Marketing Communications Responsible

Decathlon

2009-7 - 2013-1 · 3 yrs 7 mos

Istanbul, Turkey

• Supported brand positioning and marketing communication initiatives • Managed campaigns, events, and digital marketing activities • Contributed to multi-channel communication strategies