‏Omar Alarifi‏

leads all art initiatives across Cultural Assets Group, locally and globally. Responsible for developing and executing high-impact projects, the role combines creative vision with financial and technical oversight. This position drives the group’s art strategy, from concept to operation, fostering innovation, partnerships, and platforms that elevate cultural expression. It is a leadership role rooted in shaping sustainable, meaningful art experiences that define the group’s cultural legacy

Oversaw corporate growth, acquisitions, and business model innovation across the group's portfolio. I played a key strategic role with the subsidiary Mayadeen to deliver some of the nation's largest cultural events, where I was responsible for high-level project oversight, stakeholder management, and ensuring alignment with strategic goals. Key Projects: Riyadh, Madinah & Jeddah Book Fairs: Supervised the overall strategy, positioning, and execution—transforming them into nationally recognized cultural platforms. Readers and Writers Festival: Managed the full project lifecycle under the supervision of the Literature, Publishing & Translation Commission. This included creative ideation, content design, stakeholder coordination, and on-ground execution—delivering a new literary platform aligned with national cultural goals.

Provided strategic input on early-phase projects in cultural business development. Supported partnerships, feasibility studies, and activation planning for creative economy opportunities.

Project: ALJANADRIA-Festival I worked on various small or big creative projects to deliver designs, content, and other deliverables within deadlines. Always provided customer-centric solutions to fulfill their exact requirement and advised multiple strategies to stand out from their brand. Responsibility: Culture Content Creative ideas F&B

Project: ALJOUF Season I worked with “The Happiness Factory” on one of the culture experience projects ( ALJOUF ) where I’ve helped to create a customer journey persona, culture, analysis, and planning. Also, I’ve worked on F&B segmentations and analysis. Key responsibilities: ● Digital Marketing ● Customer Journey ● Brand Persona ● F&B

Supported experience design and audience engagement strategy. Project: Diriyah Season

I helped to choose the right restaurant, segmentation and analysis to create new experiences in the season. Helped them filter applications and review the applicant.

I was leading the team of digital experts, recreating digital solutions and services and harnessing behavioral science, with clients spanning the entire spectrum of digital marketing. The main responsibility was to keep going steadily, by implementing new processes, services, learning through mistakes, and optimizing them to create strong bonds with clients and attract new clients.

I was leading sales and client-relationship management, tracked new markets and emerging trends, recommended new products and services, proposed and developed new strategic partnerships, wrote proposals and plans, and guided long-term objectives to meet business needs and requirements.

I was responsible for planning, developing, implementing, and managing the overall digital marketing strategy. In addition, I was also managing, guiding, and training digital marketers and other marketing positions in the team.

Provided consulting services for multiple lifestyle and retail brands, focusing on brand strategy, storytelling, and campaign execution.

I was responsible for bridging the gap between IT and the business using data analytics to assess processes, determine requirements and deliver data-driven recommendations and reports to executives and stakeholders. Key responsibilities: ► Supervised the ministry’s E-Services and portals ► Successfully delivered 6 HR-related E-Services ► Analyzed and evaluated RFPs and companies’ proposals for projects ► Crafted business process mapping for the ministry ► Provided support for student portal system on MoHE ► Trained the ministry’s employee how to use and adapt to the workflow system ► Ministry systems quality assurance

Business Administration course enhances your management knowledge, leadership capabilities, your global perspective and your professional career. It has become the most popular postgraduate course in the world due to its international recognition and transferable skills.

Information systems (IS) is the study of complementary networks of hardware and software that people and organizations use to collect, filter, process, create, and distribute data.