Omar Faden, IASP - SMPp, CME, PROSCI,TOT, CCC

Managing the Corporate Communications & Marketing Division and acting as the spokesperson in behalf of it. Also setting the strategies and the tone of the organization's communications internally and externally and managing the team and supervising overall progress and process. I am leading and directing several departments: External Communications & PR, Internal Communications & Engagement, Marketing & Branding, Customers Relations Management.

Including: Public Relations- Media Relations- Social Dialogue - Protocol - Diplomatic Relations - Community Engagement - Visitation - Community Events Management - Mentoring - Team Management. Main Responsibilities:  Create and Implement departmental strategy aligned with the company vision, mission and overall strategy.  Implement Strategic Partnerships and protocol strategies and related plans, and align with KAEC‘s vision and mission . Budgets and Plans  Prepare the departmental budgets and monitors spend versus the budget . Policies, Systems, Processes & Procedures  Developing the process and policies for the department (Visitation, Community Engagement, Visitors Center and Diplomatic Visitation Program) and ensure it is in line with company policies, process and procedures system.  Act as a brand custodian and ensure a proper usage for all the Public Relations, Media, Community Engagement, Visitors Center and Visitation Program properties, facts and corporate identity to be in-line with brand guide lines ,  Implement visits program strategy  Work with all KAEC business units and stakeholders in developing the Community Engagement Program strategy aligned with the business goal and objectives  Develop and update the corporate Identity.  Manage developing PR&Media and community engagement department calendar for all year long activity based on business needs.  Ensure a proper spending for all PR, Media, visits and activities.  Manage developing execution plans for all activities and align them with the internal and external stakeholders of KAEC including governmental and private organization, suppliers and agencies and individuals, and make sure it goes within the time-frame  Create, Develop and Present in Arabic or English the KAEC inspiring story to VIP visitors, including International VIPs and high government officials.

Planning, Managing and overseeing all 19 malls in KSA events and activation projects and managing all areas events teams.

-Head of Patients Care Department. (Department Sub Units: Complaints section, Information Disks, Customer Service Sections, and Patient Relations Sections). Task: to create a system for each unit and insure that Customers are served excellently and personally, and to ensure that employees are well trained and have all the skills to do their job excellently, also to Manage and develop the entire department. Achievements: Training System, Position Orientation system, Supervisory Skills Courses, Agreement with all Hospital departments to exchange employees systematically to give the employees better knowledge about all processes, Creating a Hospital wide Patients Experience Focused Program, Achieving the Highest Evaluation for a Manager with Excellent Overall Evaluation. -Acting- Head of Public Relations Department. (Sub Units: Events Management, External Public Relations, Internal Relations, Media & TV Programs, Social Media Activation). Achievements: Managing Helping and Organizing all of the Conferences, Events, Campaigns and TV Programs that is Related to IMC & Dr. Waleed Fitaihi and having a very good exposure in the media. -Elected as Member of the Strategic Core Board of the International Medical Center (9 Members only). Achievement: Setting the new 2020 Vision, Applying the Balance Score Card System for all hospital departments, Road Plan of the Hospital till 2020.

-International Certified Trainer for many courses that was developed and produced to many organizations in the following fields: Public Relations- Customer Service - Brand Activation- Event Management- Supervisory Skills- 7 Habits - Thinking Hats- Decision Making) -Public Relations Consultant  Setting Public Relations Plans and Consultations  Creating and Following up Events  Designing & Managing Websites  Planning & Executing Youtube Shows

 Planning, Creating and Executing CSR & Public Relations tasks and events for all Mega Companies and Brands represented by the company (KIA Motors. Pfizer Pharmaceuticals, Lomar Thobes, Tazaj, NCB, Injaz, Mumdo… etc)  Official Representative of Phenomenal Group in Media

Consumer Relationship Executive Manager  Managing, instructing and coaching Supervisors and Brand Ambassadors (370 all over the Kingdom)  Leading and supervising the recruitment, planning and implementation of Deployment Plans of the Brand Ambassadors  Monitoring outlet performance along with the plan and provide support to daily logistics of the activity in market

Executive Education Certificate

An Executive Education Program as Part of the Saudi Media Leaders Program