Omar Taman

- Created and optimized over 40 blog articles and web content assets, improving organic traffic by 40% and strengthening keyword visibility - Produced more than 50 branded social media pieces, increasing engagement by 25% across LinkedIn, Instagram, and Twitter - Executed over 15 email marketing campaigns with a 30% average open rate and 12% CTR, supporting lead nurturing and product awareness - Contributed to full-funnel campaign development including content strategy, copywriting, visual direction, and SEO setup

- Developed, implemented, and managed digital presence through +30 strategic, end-to-end digital marketing plans. - Analyzed +20 campaigns' performance, identified opportunities for improvement, and presented +60 clear and actionable strategic recommendations to clients through a collaborative process. - Worked with stakeholders and the digital team to plan and execute +5 client website development and ongoing SEO, user experience, and conversion optimization. - Directly planned and executed +10 SEO, PPC, social media advertising, and email campaigns for clients. - Set up and optimized +6 company pages within each platform to increase the visibility of the company’s social content.

- Designed and conducted multiple qualitative and quantitative research initiatives to support new market entry and service design - Developed five comprehensive market research plans and reporting frameworks adopted by senior leadership - Facilitated cross-border coordination with teams in KSA and Egypt, and trained junior staff on research design and execution best practices

- Created and managed the company’s first proper website, raising its SEO performance from a score of 19 to 82 - Designed and executed digital marketing campaigns that generated 60+ qualified leads per month with a 2% conversion rate - Rebranded the company's full marketing collateral including sales decks, profiles, and promotional materials - Coordinated 10+ corporate events in the healthcare sector from planning to post-event analysis - Led content development and SEO optimization across all digital assets

- Constructed keyword research. - Carried out 6 on-page SEO. - Researched +10 influencers’ lifestyles and planned product promotion as well as back-links building.  - Planned and created +6 website pages of content.

- Used secondary research to find and analyze competitors and plan Ntam’s business offering. - Analyzed, planned, and created 4 integrated marketing plans.

- Used mystery shopping, interviews, and surveys to research and analyze the competitive landscape. - Coordinated with the team to shape a business strategy and develop M3mal's offering. - Planned and managed a new project: Starthub.

- Worked on suppliers’ accounts reconciliation project and reconciled the top 15 suppliers in terms of value. - Liaised with local and foreign suppliers to reconcile discrepancies between their records and Unilever’s records. - Audited the accounts payable process in SAP and provided recommendations for improvement.

- Social Media Advertising - Content Creation For Social Media - Google Search Advertising (SEA) - Search Engine Optimization (SEO)

Understanding how to answer real-world questions using data, and becoming a more confident data-driven decision-maker within organizations. Learning indispensable data terminology, tools, and questions that can be asked to communicate more effectively with the team. The track covered: 1- Statistics in Spreadsheets 2- Python 3- Machine Learning 4- Artificial Intelligence (AI)

Learning to create marketing content, using social media to amplify the brand message, making content discoverable in search, running ad campaigns and advertising on Facebook. Additionally, learning how display and video ads work and how to market with email, and measure and optimize with Google Analytics.