Omar Diab

Key Achievements & Responsibilities: Lead the full development and operations of JAX District, a 120,000 sqm creative hub in Riyadh, including masterplanning, infrastructure, tenant mix, and cultural programming. Oversee daily operations, public space strategy, and cross-sector partnerships to support Saudi Arabia’s creative economy goals. Delivered four international biennales (two Islamic, two Contemporary), including the Islamic Biennale in 2022 and 2024, each attracting over 600,000 visitors. Directed production, logistics, budgeting, and team management for all biennale programs. Created and led the Al Musalla initiative — an international architecture competition and installation exhibited at the Biennale and in Venice, now relocating to Bukhara. Established JAX as a core destination for cultural events in Riyadh — hosting Hia Hub, XP Music Futures, Art Week, Downtown Design, and more. Designed and implemented a venue activation strategy, supporting local creatives and generating over SAR 40M annually through space rentals and cultural programming. Lead the full F&B strategy for the district and events, from partner selection and design to operational rollout. Manage a cross-functional team and collaborate closely with stakeholders across government and private sectors.

Director of Operations and Production at the Ministry of Culture, leading the development and operations of the 120,000 sqm JAX District — Riyadh’s flagship creative hub. From masterplanning to execution, I oversee infrastructure, tenant strategy, cultural programming, and daily operations. I’ve delivered four biennales (two Islamic, two Contemporary), including the Islamic Biennale in 2022 and 2024, each attracting 600,000+ visitors. I also led the transformation of JAX into a top destination for fashion, music, art, and design, generating SAR 40M+ annually and supporting both local creatives and global partnerships. PMP certified, with a focus on building places that blend culture, innovation, and community impact.

• Played a pivotal role in the prestigious Winter at Tantora Festival as the main event manager for Maraya Concert Hall, featuring a prominent Yayoi Kusama exhibition and hosting concerts of Andrea Bocelli, Jamiroquai, Enrique Iglesias, and Lionel Richie. • Guided freight operations, handling a staggering 500+ trucks, while overseeing site management and coordination of 200+ labors • Ensured the smooth flow of materials and resources during both the construction and operational stages of the event. • Piloted labor and machinery coordination, enabling seamless event execution and minimizing downtime. • Maintained the site to the highest standards, contributing to a flawless event experience for both performers and attendees. • Continuously excelled in logistic management, optimizing resources to enhance the overall efficiency of the event. • Identified and secured sponsorship candidates, successfully selling sponsorships to offset costs and enhance festival's viability.

• Led production planning and successfully executed Elephant Rock Experience, a prominent pop-up event with 6 temporary restaurants, hosted at the Tantora Festival 2019. • Oversaw all aspects of the event, incl. identifying & managing suppliers, while ensuring smooth operations for the 150,000sqm site. • Spearheaded the supervision of restaurant construction, ensuring high-quality setups and impeccable aesthetics. • Took charge of training and inducting a team of 50 ushers, ensuring exceptional service and a seamless guest experience.

• Facilitated the success of Souk Okaz Festival during Taif Season, orchestrating diverse events and activities, with the spotlight on captivating interactive theatrical performances featuring over 2,000 professional actors. • Administered the process of selecting, and managing suppliers, ensuring top-notch services and supplies for the festival. • Conducted thorough site inspections and equipment testing, guaranteeing a 100% safe and seamless experience for all attendees. • Coordinated the production staff, supervised and managed rehearsal schedules, and provided daily reports to key stakeholders.

• Managed the remarkable 7,000sqm projection show on the SAMBA Financial Group Headquarters, commemorating the Kingdom's 89th National Day with a grand visual spectacle. • Directed a team of 50 labors, took charge of managing projection and machinery suppliers, and successfully handled all logistics channels, streamlining operations and guaranteeing the smooth flow of resources for the event's execution.

• Operated as a Real Estate Specialist and sold over 40 homes all over Florida with a focus on areas from West Palm Beach to Miami. • Recognized as the top-performing sales representative in the team, and successfully met and exceeded all sales goals for 2018.

• Successfully organized and managed 3 high-profile concerts at Al Jawhara Stadium during Jeddah season, featuring renowned artists Amr Diab, Rashed Al-Majed, and Ahlam. • Championed Artist management, Logistic management, Crowd management, and a team of 120 ushers and 12 supervisors.

• Supported an average of 12 customers per day in customizing their dream vacation packages, catering to their unique preferences. • Identified and capitalized on cross-sales opportunities, resulting in an impressive 25% monthly increase in sales. • Cultivated strong customer loyalty, with an outstanding 50% of the customer base consisting of referrals. • Rapidly achieved a remarkable customer satisfaction rating of 90% within just 2 months. • Achieved an average of 95% of the sales target for 3 consecutive months, showcasing a consistent and results-driven approach.

• Executed and managed a high-profile concert featuring the esteemed Arab music star Ragheb Alama. • Handled all logistical aspects of the concert, effectively managed the crowd dynamics during the concert, and oversaw the training and management of event staff, ensuring they were well-prepared to handle their respective roles.

• Served as the General Manager of a fine dining restaurant with a seating capacity of 215 guests and annual revenues of $1M. • Hired, trained, and coached a dedicated team of 45+ staff members, providing them with comprehensive training and coaching in customer service, food & beverage knowledge, and health and safety standards. • Attained an average of 140% of sales target for 4 consecutive months, by implementing trainings focused on upselling techniques. • Optimized inventory management practices, implementing a revised system that prioritized storage conditions and ordering techniques, leading to a notable 2% decrease in food waste losses, thus improving overall cost-efficiency. • Boosted the restaurant's online presence and customer engagement by 60% through innovative and interactive promotions.